British Singer/ Songwriter, Recipient of the “New Wave Artist” Honor, will Perform One of Her New Singles at Celebrity Studded Event
Prestigious Awards, by the Daily Front Row, Marks the Beginning of New York Fashion Week
Sasha Siem, the British singer/ song writer who burst onto the world stage this year with three global hit singles, will make her American performance debut on Thursday, Sept. 5 at the Fashion Media Awards, the unofficial kick off to New York Fashion Week presented by the Daily Front Row. Also being honored as 2019’s “New Wave” artist of the year, Siem will perform a song from her upcoming album, three singles of which have already been released and watched by millions on global digital and social channels. Siem will join Kate Moss, Zendaya, Emily Ratajkowski, Indya Moore and British Vogue editor Edward Enninful, among others, as honorees at the annual award ceremony, which is being held atop New York’s storied Rockefeller Center in The Rainbow Room.
“I’m so deeply humbled to be the ‘New Wave’ artist of the year, and to be included with such an amazing group of talents and legends,” said Siem, whose upcoming album, Holy (Sound Sanctum Records), will be released later this year. “It is going to be a very special night.”
A critical favorite, Siem has been hailed as both “a rhapsodic Fiona Apple-meets-Joanna Newsom” and “contagious and quite affecting.” Her three singles released this year, “Holey Wholly Holy,” “Eve Eyed” and “Your Song” have helped her build an international fanbase.
“We identified Sasha this winter as an up-and-coming artist who commands your attention,” said Brandusa Niro, Editor-in-Chief and CEO of The Daily Front Row. “She has an incredibly unique, poetic voice and a message that resonates with anyone who listens. She was a natural to receive our first ever ‘New Wave’ award, and a fitting choice to be the only artist we’ve ever invited to sing at the Fashion Media Awards.”
The artist’s performance at the Fashion Media Awards marks the first time she will perform one of her new singles in the US.
Siem was born in London, but recently spent several years living in Brooklyn with her family. Born into a musical family — her brother Charlie was a violin prodigy and her sisters Sophie and LouLou were trained as musicians before venturing into the visual arts — she began playing piano at age five, studying music at age seven and writing her first songs on the piano when she was only 11. Her first composition was an instrumental work to accompany Maya Angelou’s poem, “A Caged Bird Sings.” She later attended the University of Cambridge, before receiving a Ph.D. in music and poetry from Harvard University. After graduation, she was commissioned to write works for opera houses and orchestras including the London Symphony and Royal Opera House.
Immersing herself in both her music and the workings of the music industry, Siem and her business partner Shani Lehrer recently launched a new label, Sound Sanctum, which she describes as “an artists-for-artists label with a big social change aspect.” The company offer the opportunity to combine music with a message. “Our ethos is to use our music to harmonize the planet from the micro to the macro,” she explains. “We use the music as a tool to create social impact.”