It’s the pout that has melted a million hearts and made Lisa Rinna a household name. Though known as an accomplished actress, designer, author, host and (Real) housewife, Lisa’s lips are her signature, a trend she started long before Hollywood’s biggest stars copied the look on the red carpet. Now, after more than a decade in the making, she is bringing her style public with Rinna Beauty, an all exclusive, 100-percent vegan and paraben-free collection of products that are also PETA-certified cruelty free. Not surprisingly, the brand launched with Lisa’s Lip ICON kit, featuring different shades of lipstick, gloss and liner. The debut in late 2020 triggered a media avalanche. “It’s finally here,” lauded the Daily Mail, proclaiming Rinna Beauty’s lipsticks “fit for her iconic pout.” Allure, beauty’s top magazine, said “Rinna knows her stuff when it comes to lips.” And WWD stated the obvious when it wrote “Her pout has been topic of conversation for years.”
“Rinna Beauty is me,” says Lisa. “It’s taking everything that I’ve ever known and learned in my life, whether I’ve been on camera or off. What’s great about Rinna Beauty is I don’t have to fit into any mold. There’s nothing holding me back from creating exactly what I love and what works for me. And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.”
The collection, steeped in the quality and style of houses like Chanel, Tom Ford and MAC, introduced three iconic nude shade kits — “Birthday Suit,” “Legends Only,” and “No Apologies” — that includes Lisa’s signature look.
“I’m started out with a lip kit because I am the lip pioneer,” she says with a wink and a nod. “I get asked a lot what lip color I’m wearing and where people can find it. And I thought, ‘Why am I not doing this on my own?”
There are three shades of lipstick (“Rosé All Day,” “Troublemaker” and “Pucker Up, B!tch”) and lip gloss (“No Filter,” “Dancing Queen” and “Guilty Pleasure”) and the “Notice Me” liner are available within every kit. Lisa was intimately involved with every product, trying samples, tweaking formulas, testing colors, textures and how long they last. She sent several samples back and embraced every aspect of the launch, from ingredients to packaging and marketing.”
“We had to go through a few iterations,” Lisa says. “I’m very specific about what I like. I know exactly the lip gloss and the consistency and the texture. Does it have fragrance, does it not? Does it have a taste, does it not? And I will say that, when you really want something and you know what you want, the more specific you are, the better.”
Rinna Beauty will expand its collection in 2021 with new beauty products, to be announced. The brand is a collaboration with SEL Beauty, a creator of iconic beauty brands, and is available at WWW.RINNABEAUTY.COM
Lisa has thought about starting her own beauty brand for more than a decade but never found the right partners or the level of quality she felt comfortable putting her name to. Though she has opened a retail store, created a clothing line on QVC, written books, hosted shows and joined the cast of “The Real Housewives of Beverly Hills,” starting a line of cosmetics was something that alluded her for years. Until now.
“Starting Rinna Beauty is something that has taken forever but we finally did it,” Lisa says. “I never gave up. I had many different opportunities to do a beauty line and it never worked out. I’m talking 10-15 years of wanting to do this and it just kept not happening. And I thought, well, maybe I’m not meant to do a beauty line … maybe I should just focus on my clothing line. And then I met the team from SEL Beauty and voila, here we are.”
“Lisa is that rare talent that truly owns her style,” says Cheryl Krakow, Founder and President of SEL Beauty. “She is comfortable in her own skin, and that confidence radiates beauty inside and out. Lisa’s unmistakable look is emulated around the world, and the warmth and relatability she exudes has endeared her to millions. She is a natural choice to partner with in launching a new line and we are so excited to join her in introducing Rinna Beauty.”
Adds Lisa: “I envision this to be the most inclusive beauty line ever. And I’m talking across the board, every single human on the planet could use Rinna Beauty. How about that?”
In the realm of Hollywood, few can boast such an enduring and prolific career as Lisa. With her exotic looks, prodigious talent, infectious energy and savvy business acumen, she has become one of the most recognizable faces in entertainment, having starred on shows like “Days of Our Lives,” Melrose Place,” “Dancing with the Stars” and most recently the Bravo series “The Real Housewives of Beverly Hills.” Lisa is also a frequent guest host on “LIVE with Kelly & Ryan,” and has filled in for Anderson Cooper on his eponymous talks show “Anderson.” She also starred on Broadway as Roxie Hart in the 2007 revival of the classic “Chicago” at the Ambassador Theater, after performing in the show’s national tour.
Her chic, sexy style caught the attention of QVC, which worked with the actress in launching Lisa Rinna Collection,” inspired by her breezy, West Coast aesthetic. The line was an off shoot of the Belle Gray boutique, a clothing store (named after her daughters Delilah Belle and Amelia Gray) ran for 10 years.
An accomplished New York Times best-selling author, Lisa also has released three books, including The Big Fun Sexy Sex Book, Starlit and Rinnavation, which reveals her best kept secrets for staying fit, managing weight, looking beautiful, feeling sexy and living the best life possible. As a fitness fanatic, Lisa also released a series of exercise DVDs for Warner Home Video called “Lisa Rinna: Dance Body Beautiful,” all of which offer unique high energy cardio workouts created by Lisa and “Dancing with the Stars” choreographer, Louis van Amstel.
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Jeremy Murphy/ firstname.lastname@example.org
Q&A with Lisa Rinna about Rinna Beauty
Q: Who is the Rinna Beauty customer?
Lisa: I envision it to be absolutely as the most inclusive beauty line ever. And I’m talking across the board, every single human on the planet could use Rinna Beauty. How about that?
Q: What else makes Rinna Beauty different? What are you doing that is not no one else is doing?
Lisa: It’s me. It comes from being Lisa Rinna for 57 years. It’s taking everything that I’ve ever known and learned in my life, whether I’ve been on camera or off. And I’m starting out with a lip kit because I am the lip pioneer. Starting Rinna Beauty is something that has taken forever but we finally did it. I never gave up. I had many different opportunities to do a beauty line and it never worked out. I’m talking 10-15 years of wanting to do this and it just kept not happening. And I thought, well, maybe I’m not meant to do a beauty line … maybe I should just focus on my clothing line. And then I met Cheryl and her team from SEL Beauty and voila, here we are. But I’ll tell you what, I was told no probably six times. I just didn’t give up. It was something that I just kept saying I know we can do this.
Q: What was your inspiration in starting Rinna Beauty?
Lisa: I think it really started with people asking me what lip color I was wearing and where can I get it. And I thought, well, why am I not making my own so that I can give it to them. It really just came out of that.
Q: You started the full lip trend before anyone else — Angelina, Scarlett, etc. Did you know when you started your career in the early 90s you would be a trend setter?
Lisa: I did. And I and I say that with a wink and a nod when I say that I’m the lip pioneer, but literally, when I was 24 years old, I went with my girlfriend and we had our lips done, and it was crazy and nobody was doing it.
Q: You’re intimately involved in creating Rinna Beauty and all its products, as opposed to some other celebrities who just lend their names. Was that a condition in starting the line?
Lisa: Absolutely. I’ve never been one who just easily puts my name on something. I really think long and hard about it. When I created my clothing line, even though it was for QVC and they had some pretty strict guidelines you have to follow, I still made sure that I made it really authentically to myself. I would never want to create a product line if I didn’t have a lot to do with it. You can’t just put your name on something unless it’s fabulous!
Q: What freedom did you have in creating the line?
Lisa: What’s great about Rinna Beauty is I don’t have to fit into any mold. I don’t have to have to use certain fabrications or a certain price range. I can do whatever I want, and that’s why I thought, if we can make this as inclusive as possible, then I have no boundaries. There’s nothing holding me back from creating exactly what I love and what works for me. And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.
Q: You’ve done a clothing line, opened a store, written books, hosted shows in addition to being a famous actress. Where did you get this entrepreneurial streak?
Lisa: My parents were not well off — we were very middle class and my mom always made me work for things. So, I never could get anything unless I worked for it. I learned that at a really young age. I think I had my first job was selling lemonade on the golf course at 11. And then I worked at Lerner’s, which was a clothing store when I was 14 because I wanted to buy clothes and my mom wouldn’t give me any money. She said you have to work for it. So, I think it was instilled in me at a very early age. And then once I got into this business and became an actress, I saw what Suzanne Somers was doing. And I thought, you know what, I think that that’s what I need to morph in to because I knew that as an actor, by the time you’re 40, it’s kind of over. Like, there’s five actresses over 40 that work, right? When I saw Suzanne, I went, “That is the ticket, right there.” She made $100 million dollars by selling products. Suzanne Somers has really been my role model.
Q: What do you think people want in a beauty line?
Lisa: People want ease. I want something that looks fabulous, makes me feel fabulous, and is easy. You know, I don’t want any tricks. I just want pure ease.
Q: How do you feel about women following your look?
Lisa: It’s such an honor. To be honest, you never think that would have ever happen. But I think it’s really fun and people have a lot of fun with it, which I think is so great.
Q: What are your criteria for this? What is your standard for Rinna Beauty?
Lisa: We’re launching with a lipstick line and that starts with what I like. What I want in a lipstick, a pencil, lip gloss. There are five million different kinds of lip gloss, right? I’m very specific about what I like. I know exactly the lip gloss and the consistency and the texture. Does it have fragrance, does it not? Does it have a taste, does it not? So, we had to go through a few iterations. And I will say that, when you really want something and you know what you want, the more specific you are, the better. You learn that in acting class. If you’re playing a character, the more specific you are, the better. So, because I’m so specific, I know exactly what I want, which actually makes it easier even though it sometimes makes other people frustrated. It wasn’t the easiest because we were doing all of this right in the middle of COVID. But I just would say, “You know what, guys, we’re close, we’re almost there. I’d like to see two samples and I would want a combination of one and two.” And we finally got there! I held true to that and I’m so thrilled that I did because I can be like, oh my god, this is my favorite lip gloss and my favorite lipstick of all time. I can really own that.
Sue Phillips: For more than 40 years, Sue Phillips has created perfumes for brands, celebrities and connoisseurs at her ultra-chic and discreet “SUE PHILLIPS FRAGRANCE” boutique. The fragrance expert — “the nose that knows” — is the brainchild of Tiffany’s very first scent, as well as the top-selling “Society by Burberry” fragrance. Now working in private, Phillips takes her clients — including Katie Holmes, Kendaya, Jamie Foxx — on a journey of scents, sharing secrets, histories and the effect of the rarest of ingredients she has collected throughout her storied career. A native of South Africa, Phillips has worked in senior level positions at many of the beauty industry’s top companies, including Elizabeth Arden (working on licensees Chloe and Lagerfeld), Lancaster on the Davidoff brands and Chopard, Trish McEvoy. Phillips ventured out on her own in 2009, creating a signature atelier in New York called “The Scentarium” Last year, when the building was sold she created a pop-up “scent experience” at Vanessa Noel Shoes on the Upper East Side. “My mission,” she says, “is to diffuse fragrance out of the bottle and to create memorable fragrance ‘experiences.’”
Heaven is a luxurious range of anti-aging, skincare containing organic, natural and results driven ingredients, which have been developed for a radiant, flawless complexion and to help heal skin conditions like blemishes and eczema. Its creator, Deborah Mitchell, is an internationally renowned beautician and skin-care expert who created the “Bee Venom” serum. She is also the aesthetician to members of the Royal Family.
Mitchell began her career 25 years ago as a beauty therapist and soon created her own products to accompany her treatments. From its roots as a local salon, Heaven is now a worldwide success with products and treatments available throughout the UK as well as Hong Kong, South Africa, Australia, Dubai and America.
Throughout the years, Heaven’s award-winning skincare has amassed a celebrity following, including Victoria Beckham, Dannii Minogue, Emilia Fox and Michelle Pfeiffer, among many others.
Now the winner of more than 25 Stevie Awards and patent owner of Bee Venom ‘Abeetoxin®’ products, formulated for any skin type, Mitchell has created products that offer the potent power of nature in perfect harmony with the latest breakthroughs in beauty technology.
Heaven’s extensive range of products for face, body and hair include cleansers, toners, moisturizers, and face and body oils. All developed with the best ingredients nature and technology has to offer and without the controversial Methylparaben, which can cause allergic reactions.
Deborah has created an oasis of calm in her flagship salon in Shifnal, which houses her elite beauty therapists and her natural products. She has recently acquired Morgan House; her coveted Covent Garden sanctuary where she treats London’s elite and some of her longest- standing clients.
Jeremy Murphy/ email@example.com
A Q&A with Deborah Mitchell, the creator
Question: How do you describe Heaven?
Deborah: We are a results-driven organic based skincare range. I started inventing products when I was 24 after working a salon and saw there were so few products to that would help my clients. I had already taken a beauty course and knew how to create formulas. But it was really when I designed the Age Defiance serum with hyaluronic acid that Heaven really caught on. Celebrities like Victoria Beckham found it really useful, as did Duran Duran band member Andy Taylor and his wife Tracy, who both loved it for its anti-aging and spot repair revelation.
Question: What does the Heaven do better than anyone else?
Deborah: it sounds big headed for being a British brand — we are not known for over exaggeration – but it’s true: Heaven makes skin look younger, smoother and more perfect in one treatment or application. It’s rare any product range could say the same.
Q: You’ve talked about your skin issues growing up. What kind of effect did that have on you, and how has that influenced Heaven?
Deborah: I had very bad acne as a teenager. I’d tried everything to stop the spots and black heads, from tooth paste to nail varnish remover. Most 13 and 14-year-olds believe oily spotty skin needed drying out. I was no exception. Luckily for me, when I trained in beauty, we learned the opposite. Ten years later I created my moisturizer, which was the key. It prevented and eliminated spots and made you look younger.
Q: You are world famous for creating the “Bee Venom” serum, which celebrities love and use. How did you come up with that?
Deborah: If you’ve ever tried a bee venom mask you will know it’s one cream that totally transforms your skin, similar to injectables such as Botox. The skin believes it’s been stung so the muscles and lines relax. The bee venom does not leave your face and puts the skin goes into survival mode. This triggers anti-aging collagens and elastin, which are the pillars that hold the answer to youth full glow. When you go to the gym, you make your body stronger. If you do it enough, you’ll see improvements. It’s the same for the skin, which is why the bee venom, in the form of my patented Abeetoxin, is so effect. It’s a miracle cream – you don’t need to buy moisturizer or skin cream. The venom is a re-boost. It’s all the power you need.
Q: What are the most common issues people confront with skin care?
Deborah: There are actually six common skin issues: 1) oily and black heads 2) acne, lines and slacking skin 3) dry skin 4) red veins 5) Eczema 6) psoriasis. My Bee Venom Mask works for all of these. That’s why so many people love it. It’s also the most copied product in the world now, which I take this as a massive compliment.
Q: What is one ingredient that everyone must use?
Deborah: My two favorites are Abeetoxin, which I invented, and hyaluronic acid
Q: How do you decide what products to launch?
Deborah: I’m an inventor — I only launch new products that are exceptional and better than anything I find on the market. They have to give you the results immediately.
Q: What are the trends in skincare? What is most popular?
Deborah: Skin care companies do tend to watch others, so they are not so original these days. However, one of my new inventions is prism technology, which helps create peptides to release collagen in the skin. It’s a great addition to my Age Defiance cream. It takes negatives like light from computers and the sun and turns it into anti-aging properties.
Q: Vanity Fair wrote about Camilla and credited her amazing skin to you. What is her skin regimen like?
Deborah: I still prefer not to comment on my clients. I have worked with royals and celebrities, but I don’t talk about them. However, one product everyone asks for is the Bee Sting Kit, which includes a cleanser, bee polish, orange flower, age defiance overnight success and bee venom mask.
One of the most revered brands in spa, beauty and well being, Cornelia continues to set the standard with nurturing service, unforgettable experiences and luxurious skin care products that are rival to none. The brand’s aesthetic and philosophy is deeply rooted in artisanal treatments, attention to detail and exquisite touch — an experience that challenges the mind, improves the body and enhances one’s inner soul. With a vast array of skin and body products — also sold in the finest boutiques, department stores and presented as in-room amenities in hotels around the world — Cornelia, whose spa is located inside New York’s tony The Surrey hotel, has become a global brand with a signature focus: you.
Morgan Matthews/ firstname.lastname@example.org