Iconic Actress, Best-Selling Author, Designer, TV Host, “Real Housewife,” Beauty Entrepreneur. Lisa Rinna has done it all and keeps on doing it.
With one of the most recognizable faces in Hollywood, it seemed obvious for her to launch her own beauty brand. But even with her entrepreneurial successes – including a retail store and creating a clothing line for QVC — cosmetics was a business she was methodical in researching before launching a brand. After ten years and finding the right partners and highest level of quality products Rinna Beauty was born in 2020.
Unsurprisingly, the first product from the brand was Lisa’s Lip ICON kit, featuring different shades of lipstick, gloss and liner inspired by Rinna’s own signature lips — a look she pioneered long before Hollywood’s biggest stars copied the trend on countless red carpets. Fashion bible WWD quickly co-signed: “Her pout has been a topic of conversation for years.”
“Rinna Beauty is me,” says Lisa. “It’s taken everything that I’ve ever known and learned in my life, on or off-camera. I see Rinna Beauty as a true lifestyle brand. There’s no mold I have to conform to. There’s nothing holding me back from creating exactly what I love and what works for me.” Lisa keeps an intimate involvement with the development of every product, personally trying samples, tweaking formulas, testing colors, textures, and how long they last. She has embraced every aspect of the brand since launch, from ingredients to packaging and marketing.
All Rinna Beauty products are 100-percent vegan, phthalate and paraben-free that are also PETA-certified cruelty-free. In 2022, the brand was also certified cruelty-free by industry watchdog Cruelty-Free Kitty. What’s more, the brand is inclusive of female and male customers of all skin tones. Adds Lisa: “I envisioned this to be the most inclusive beauty line ever. And I’m talking across the board, every single human on the planet could use Rinna Beauty. We don’t worry about our differences, we celebrate them.”
On the occasion of the brand’s 2020 debut – during the height of the Covid pandemic when virtually everyone’s face was covered in a mask – the media remained ecstatic. US Weekly announced, “Lisa Rinna is getting into the beauty game — Finally!” The Daily Mail, proclaimed the inaugural lipsticks “fit for her iconic pout” while Allure said simply, “Rinna knows her stuff.”
And recent deeper dive reviews from beauty blog BYRDIE featured a pair of raves from editor Karli Bendlin: “I’m very impressed with the quality. The lip gloss is super shiny with zero stickiness, and the lipstick is pigmented and moisturizing. The liner, however, is my favorite of the bunch—it glides on effortlessly and has a beautiful finish.” BYRDIE writer Chinea Rodriguez echoed her sentiment, adding “I love the idea of a matching liner, lipstick, and gloss moment, but hate having to pick the corresponding shades—which is why I love lip kits. This pink shade in this kit is way outside of my comfort zone, but the darker shade of the liner balances it out perfectly. The lipstick and the gloss are also super comfortable to wear together. I never thought I’d like the way this shade of pink looks on me, but I will be wearing it again!”
Since launch, Rinna Beauty was available exclusively at www.rinnabeauty.com and is expanding to be available via Amazon in Summer 2022, with plans to ultimately become a brick and mortar beauty destination.
The product line has grown to include an ever-expanding range of Icon Lip Kits containing a color-coordinated lipstick, liner, and gloss. The kits each bear a name for their look, some based on Lisa’s ‘alter egos’ and two popular kits designed and named for Lisa’s daughters Amelia and Delilah. (Each lip product is also available a la carte). The line has recently added Lip Enhancers and Lip Plumping Glosses to its repertoire. The Lip Enhancers deliver intense moisture to lips through a stick or oil application. And while lip plumping remains the most requested cosmetic procedure, the look can be achieved with the Lip Plumping Glosses which use hyaluronic acid and peptides to plump and moisturize lips, with cumulative effects possible over daily use.
“Lisa is that rare talent that truly owns her style,” says Cheryl Krakow, Founder and President of SEL Beauty, Rinna Beauty’s partner company. “She is comfortable in her own skin, and that confidence radiates beauty inside and out. Lisa’s unmistakable look is emulated around the world, and the warmth and relatability she exudes have endeared her to millions. She is a natural choice to partner with and we are so excited to join her in Rinna Beauty.”
Lisa sums up her beauty philosophy: “It’s not just about what you look like on the outside. It’s also how you feel on the inside. I want people to look gorgeous, be happy and empowered with confidence. This brand is about inclusivity. Be strong, be sexy, be yourself. Shine so bright that you burn their f-ing eyes out.”
She continues to shine brightly, earning some unexpected “GirlBoss” props when a quote from a WWD interview became a meme, going viral among countless female business executives.
Sue Phillips, “The Nose that Knows” who brought the world fragrances from Tiffany, Burberry and other top beauty and fashion brands, shares the scent-sational world of perfume in all its grandeur, potency and mystique at Sue Phillips Atelier. Years in the making, the Upper East Side salon is an ethereal experience that takes private clients through the history and power of scent while allowing them to create a signature fragrance of their own.
“My new salon is an intimate space for clients to explore the wonder of fragrance, which has a different meaning for everyone,” says Phillips, who has created private blends for celebrities like Katie Holmes and Zendaya. “Why people choose a scent is a deeply emotional response that reflects who they are, who they want to be, and who they want to be with. It’s a form of expression with an incredibly powerful response.”
Nestled on a private, tree-lined street on 19 East 80th Street, steps away from landmarks like The Carlyle, the Gagosian art gallery, Madison Avenue boutiques and The Mark Hotel, the “Sue Phillips Atelier” brings a new sense of allure to the Upper East Side. It’s intimate setting provides clients an elegant escape, ensconcing visitors in a cocoon of tranquility, intoxicating scent, and unmistakable glamour.
The “ne plus ultra” of the “Sue Phillips Atelier” is a private consultation with Phillips, who takes appointment-only clients on a “fragrance journey” of 18-custom scents she personally created, curated by the world’s rarest and finest elements and flavors. Her many years in the industry has distinguished Phillips as “the first lady of fragrance,” an expert whose unrivaled mastery of scent, composition and quality has made her one of the most in-demand creators of perfumes.
Phillips’ stature in the beauty world reached new heights in 2021 when she discovered fragrance could help victims of COVID return their sense of smell. Working with a well-known marketing executive in Manhattan, Phillip’s “fragrance journey” triggered the woman’s ability to distinguish lavender after 17-months of loss. The news went global, and Phillips has now helped more than 100 people regain the ability. She is also working with physicians and researchers in expanding the technique.
As a female in a male-dominated business, Phillips’ persistence has left a legacy of fragrance blockbusters, and created a brand in herself as she is a media go-to for accurate scientific scent information. The South African native also maintains a busy schedule on the lecture circuit, in which she is highly in-demand to present on fragrance, a popular and engaging topic. She has written the recently released “The Power of Perfume,” taking the reader on a journey to explain the effect scent has, and how to use it as a means of influencing how others behave.
Heaven is a luxurious range of anti-aging, skincare containing organic, natural and results driven ingredients, which have been developed for a radiant, flawless complexion and to help heal skin conditions like blemishes and eczema. Its creator, Deborah Mitchell, is an internationally renowned beautician and skin-care expert who created the “Bee Venom” serum. She is also the aesthetician to members of the Royal Family.
Mitchell began her career 25 years ago as a beauty therapist and soon created her own products to accompany her treatments. From its roots as a local salon, Heaven is now a worldwide success with products and treatments available throughout the UK as well as Hong Kong, South Africa, Australia, Dubai and America.
Throughout the years, Heaven’s award-winning skincare has amassed a celebrity following, including Victoria Beckham, Dannii Minogue, Emilia Fox and Michelle Pfeiffer, among many others.
Now the winner of more than 25 Stevie Awards and patent owner of Bee Venom ‘Abeetoxin®’ products, formulated for any skin type, Mitchell has created products that offer the potent power of nature in perfect harmony with the latest breakthroughs in beauty technology.
Heaven’s extensive range of products for face, body and hair include cleansers, toners, moisturizers, and face and body oils. All developed with the best ingredients nature and technology has to offer and without the controversial Methylparaben, which can cause allergic reactions.
Deborah has created an oasis of calm in her flagship salon in Shifnal, which houses her elite beauty therapists and her natural products. She has recently acquired Morgan House; her coveted Covent Garden sanctuary where she treats London’s elite and some of her longest- standing clients.
A Q&A with Deborah Mitchell, the creator
Question: How do you describe Heaven?
Deborah: We are a results-driven organic based skincare range. I started inventing products when I was 24 after working a salon and saw there were so few products to that would help my clients. I had already taken a beauty course and knew how to create formulas. But it was really when I designed the Age Defiance serum with hyaluronic acid that Heaven really caught on. Celebrities like Victoria Beckham found it really useful, as did Duran Duran band member Andy Taylor and his wife Tracy, who both loved it for its anti-aging and spot repair revelation.
Question: What does the Heaven do better than anyone else?
Deborah: it sounds big headed for being a British brand — we are not known for over exaggeration – but it’s true: Heaven makes skin look younger, smoother and more perfect in one treatment or application. It’s rare any product range could say the same.
Q: You’ve talked about your skin issues growing up. What kind of effect did that have on you, and how has that influenced Heaven?
Deborah: I had very bad acne as a teenager. I’d tried everything to stop the spots and black heads, from tooth paste to nail varnish remover. Most 13 and 14-year-olds believe oily spotty skin needed drying out. I was no exception. Luckily for me, when I trained in beauty, we learned the opposite. Ten years later I created my moisturizer, which was the key. It prevented and eliminated spots and made you look younger.
Q: You are world famous for creating the “Bee Venom” serum, which celebrities love and use. How did you come up with that?
Deborah: If you’ve ever tried a bee venom mask you will know it’s one cream that totally transforms your skin, similar to injectables such as Botox. The skin believes it’s been stung so the muscles and lines relax. The bee venom does not leave your face and puts the skin goes into survival mode. This triggers anti-aging collagens and elastin, which are the pillars that hold the answer to youth full glow. When you go to the gym, you make your body stronger. If you do it enough, you’ll see improvements. It’s the same for the skin, which is why the bee venom, in the form of my patented Abeetoxin, is so effect. It’s a miracle cream – you don’t need to buy moisturizer or skin cream. The venom is a re-boost. It’s all the power you need.
Q: What are the most common issues people confront with skin care?
Deborah: There are actually six common skin issues: 1) oily and black heads 2) acne, lines and slacking skin 3) dry skin 4) red veins 5) Eczema 6) psoriasis. My Bee Venom Mask works for all of these. That’s why so many people love it. It’s also the most copied product in the world now, which I take this as a massive compliment.
Q: What is one ingredient that everyone must use?
Deborah: My two favorites are Abeetoxin, which I invented, and hyaluronic acid
Q: How do you decide what products to launch?
Deborah: I’m an inventor — I only launch new products that are exceptional and better than anything I find on the market. They have to give you the results immediately.
Q: What are the trends in skincare? What is most popular?
Deborah: Skin care companies do tend to watch others, so they are not so original these days. However, one of my new inventions is prism technology, which helps create peptides to release collagen in the skin. It’s a great addition to my Age Defiance cream. It takes negatives like light from computers and the sun and turns it into anti-aging properties.
Q: Vanity Fair wrote about Camilla and credited her amazing skin to you. What is her skin regimen like?
Deborah: I still prefer not to comment on my clients. I have worked with royals and celebrities, but I don’t talk about them. However, one product everyone asks for is the Bee Sting Kit, which includes a cleanser, bee polish, orange flower, age defiance overnight success and bee venom mask.
One of the most revered brands in spa, beauty and well being, Cornelia continues to set the standard with nurturing service, unforgettable experiences and luxurious skin care products that are rival to none. The brand’s aesthetic and philosophy is deeply rooted in artisanal treatments, attention to detail and exquisite touch — an experience that challenges the mind, improves the body and enhances one’s inner soul. With a vast array of skin and body products — also sold in the finest boutiques, department stores and presented as in-room amenities in hotels around the world — Cornelia has become a global brand with a signature focus: you.