Tis the sea, son! Hauling your surfboard from beach to beach is a thing of the past thanks to The Quiver, a new platform that lets surfers rent out their boards to anyone in 20 countries and growing. The Airbnb-like service connects board owners to everyday surfers throughout the world, creating an online community and marketplace that monetizes board sharing in a unique peer-to-peer model. With a few clicks on the site, riders can browse through hundreds of boards to rent and reserve their perfect stick in a matter of minutes. The Quiver also allows anyone to list their own boards.
Among the thousands of boards listed you’ll find well known board brands and local surfboard shapers alike. Some of the surfboard brands include Album, Campbell Brothers, Channel Islands, Lost, and Pyzel among others. The site also includes links to some of the most popular surfing destinations where boards are readily available.
“We’re a two-sided marketplace connecting surfers with surfboards on demand,” says The Quiver CEO Joe Wilson, a life-long surfer who has ridden waves for more than 20 years. “Using The Quiver, everyday surfers can make money renting out their boards to others. The Quiver marketplace puts the available and inactive surfboard supply back to work allowing anyone with boards to start making money renting them out. Our mission is to make surfboards more accessible and to bring people together.”
The Quiver’s easy navigation and communal atmosphere is a virtual community for surfers, who can also meet fellow riders and share tips and recommendations. In a COVID world, surfing has gained new popularity for its singular experience, allowing people to enjoy the waves by themselves or with small groups of friends.
“In times of uncertainty and change, being out in the ocean is beneficial in so many ways,” says Wilson. “Surfing has always been a socially distant sport. In fact, when you find waves without anyone else in the water, it can be the most memorable and best sessions. The beauty of surfing is that all you need is a board.”
The inspiration behind The Quiver is an experience every surfer has faced: traveling with cumbersome boards that are often damaged in transport. Additionally, it has become increasingly expensive to fly with excessive airline baggage fees.
“I’ve arrived at a destination with a bag of broken boards, which cost more to transport than the price of my own seat,” says Wilson. “I always thought this process was flawed.”
Wilson and co-founder Rob Bonvetti saw an opportunity and began creating a community of surfers eager to catch a new wave: a chance to make money off their boards, which are accumulated over the years and many go unused. The Quiver also allows riders to demo new boards, testing different shapes, constructions and fin setups among other features.
“We have thousands of boards listed with an even larger community of others that are renting them,” Wilson says. “Like other sharing economy marketplaces, we’ve heard stories of like-minded surfers connecting all over the globe and friendships starting with a Quiver rental. This is what really gets us excited and motivates us to build the best and most trusted online community for surfboards. We plan to grow thoughtfully by sticking to this mission and our core values. We also plan to bring even more value to the community by including more local surfboard shapers and surf shops on the marketplace too.”
Chace Capwell/ email@example.com
“Strength for Life.” It’s not just a catchphrase or marketing gimmick but a mission statement for Carey Macaleer, the founder of Aline Pilates, New York’s most tailored experience. A haven for the most seasoned practitioners, fitness enthusiasts and those just looking for a life change, Aline Pilates provides the most expert, seasoned training for a bursting clientele. And an essential part of that is giving clients the tools to maintain their well-being, including physical strength, health and peace of mind.
“We have a firm belief that by introducing Pilates into people’s everyday routines, they will become stronger both mentally and physically,” says Macaleer, a former dancer who discovered the practice at 12-years old. “We have an incredibly diverse group of clients from all walks of life and ages, from teens to seniors, and our hope is that we can open their eyes to a sustainable Pilates program that will exist outside of our studio walls. We aim to give them a roadmap for keeping their bodies’ strong over their entire life. As teachers we all work hard to keep synergy for the student.”
Discovered by Joseph Pilates during the eve of the 20th century, Pilates has proven to be a resilient practice that emphasizes alignment and breathing while developing a strong core (abdominals, hips, and low back) and improving coordination and balance. Macaleer and her highly experienced, passionate trainers help clients achieve this through five distinct principles: centering, control, precision, breath and flow. “Pilates helps you to learn how to engage certain muscle groups that may not be firing so the body works evenly and systematically helping to improve balance, flexibility and deep core strength,” she says. “Pilates can be done with no machines and on a mat or on Pilates apparatus.
Aline Pilates, based in the Brooklyn’s Carol Gardens neighborhood, boasts a diverse clientele that spans the entire New York market.
“I teach women, men, professional athletes, elderly — even over 80 years old! — as well as marathon runners, prenatal, postnatal and even clients with Parkinson’s and MS,” says Macaleer. “Clients come to us with individual goals. These could be as simple as strengthening their core or toning their body, but a lot of times it represents something else happening in their live, whether it’s recovering from a sports injury or strengthening their body after the birth of a child.”
Aline Pilates offers a full menu of sessions, including tower, reformer and chair-mat based classes, as well as a highly tailored “Wellness Hour” which combines many techniques to help her clients achieve desired results. The studio has also gained prominence for its pre and post-natal programs, which provide exercises to help strengthen the pelvic floor and prepare the body for the stress of labor and recover in its aftermath. “Our focus is to not just give a workout, but to help women gain specific support to offset certain health issues that can come up during pregnancy,” says Macaleer. “We work with women in all their different stages of pregnancy and post,” including consulting with clients’ physical therapists “to make sure we are bringing the most we can to the women during a very special but sometime complicated time.”
Macaleer has also created a video series of video workouts that can be done anywhere. “I see firsthand how busy our clients are and how difficult it is to find the time to make it to the studio,” she says. The first video, “Aline Blast,” is 15-minute session clients can do without props. “Our goal with these videos is to provide all of the unique high-quality instruction found within our studio, but for anyone that is time starved or doesn’t live in close proximity to Carroll Gardens, Brooklyn,” Macaleer says.
While clients come from all walks of life, one commonality Macaleer is seeing is the prevalence of desk-bound men and women stuck in a stationary position most of the day. They are the perfect candidates for aline’s classes.
“Sitting is the new smoking,” Macaleer says. “Because our work is so much on a computer/phone, we habitually have to be more ‘forward’ in posture. This forward posture of our head, because we are looking down, can cause headaches, weakness in the neck, and low back pain. In order that we combat the amount of ‘forward living,’ we need to in our exercise make sure we are working to increase proper posture, stretching and strengthening of all the muscles that keep our skeletal system upright.”
Macaleer is not only a trained practitioner, coach and teacher, she is an entrepreneur who is giving voice to female entrepreneurs. “Aline is a woman-owned small business, and it’s important we be a part of our community,” says Macaleer. She recently started a program called “The Parlor Series” which welcomes local residents into the studio for events, talks, complimentary classes and consultations and other community-centric sessions.
SIMPLY THE BEST
Jeremy Murphy/ firstname.lastname@example.org
It’s the biggest audience in America, but one that’s being increasingly ignored by marketers: the “Modern Midlifers” — people well established in their lives, socially engaged, upwardly mobile and determined to continue at the speed they want, no matter what their age. Enter Wisdom Essentials, a new line of CBD-infused supplements for health-conscious people focused on mind, body and spirit wellness. The products, including three oils, a topical relief balm and vegan gum drops, are physician formulated supplements designed for those looking to improve concentration, energy, mood and stamina, while helping alleviate pain and anxiety.
Founded by long-time friends Denis Keane and Tom Lamb, Wisdom Essentials is a brand that harvests the wisdom that they, and many people like them, have amassed over their years. Everything they’ve learned and experienced throughout their lives greatly influenced the design and ingredients in their products. They’ve put the “Wisdom” in “Wisdom Essentials,” natural alternatives to keep active people still on their A game. Sharpening focus, instilling calm or aiding sleep are just a few of the improvements “Modern Midlifers” are looking to achieve.
“We designed Wisdom Essentials specifically for the ‘Modern Midlifers’ — people like us who are still enjoying life,” says Keane. “This is the biggest part of the population in the US, and the highest spending part of the economy. We wanted to create a line of products that met their needs specifically.”
“Modern Midlifers are more attuned to what they eat, drink and put in their bodies,” added Lamb. “Wisdom Essentials was created to give them a natural alternative to prescriptions and other untested remedies so they can keep going at the speed that best suits their lives. Modern Midlifers don’t want to slow down. We want to keep going. And our products were designed to help them keep pace.”
As part of the product launch, the founders of Wisdom Essentials are building a community like themselves to share and connect with like-minded people dealing with similar experiences. Its website includes e-commerce, perspectives about the “Modern Midlifer” audience, important information about the benefits of its ingredients and messages from its founders. The “Wit and Wisdom” Podcast features interviews with doctors, authors, politicians and other special guests talking their lives, confronting and overcoming obstacles, embracing new practices and pivoting in their careers, among other topics. And the “Wit and Wisdom” Blog includes essays and articles also of interest to this audience, including information on CBD, the importance of a good night’s rest and essays by the founders about their lives and inspiration in creating the brand.
Though developed before the COVID shut down, Keane and Lamb believe Wisdom Essentials — its products and the community they are creating — is more relevant than ever. With a heated election, pandemic, social unrest and an unwieldly economy praying on people’s minds, mental health professionals have recorded record spikes in depression, anxiety and restlessness.
“You cannot turn on the TV or go online without feeling a sense of unease and nervousness,” says Keane. “People are more stressed and unsure than ever, no matter how old you are. 2020 has really tested our resolve and put a much-needed spotlight on mental health.”
Added Lamb: “Many people are finding that CBD may help them feel calmer and less anxious which is needed now more than ever.
Developed in consultation with medical professionals, Wisdom Essentials products were created using “Botanical Science” technology, which incorporates ingredients like melatonin, terpineol, humulene and CBD in supplements.
“Our doctors and chemists rely on this method to create the ingredients for Wisdom Essentials, and then we meticulously lab test them to ensure only the precise amounts specified may be found in each capsule, tincture and balm,” said Keane.
The CBD in Wisdom Essentials is a natural, non-psychoactive formulation. Numerous studies have shown it helps deal with stress, anxiety and insomnia. Additionally, according to the European Journal of Pain, topical use of CBD can help lower pain and inflammation due to arthritis, as well as prevent inflammatory and neuropathic pain. CBD “exhibits no effects indicative of any abuse or dependence potential,” according to the World Health Organization. “To date, there is no evidence of public health related problems associated with the use of pure CBD.”
“Modern Midlifers especially are starting to see the opportunity that CBD and other nutraceuticals and nootropics can do for them,” says Lamb. “More people are looking for natural, non-psychoactive options to feel better. CBD has shown to be effective.”
Wisdom Essentials five products, available at ww.wisdomessentials.com, include:
· Dream: CBD with melatonin, myrcene, terpineol, terpinolene and mandarin–helps aid with natural sleep
· Calm: CBD with limonene, terpinolene, linalool, geraniol–helps aid with overall sense of balance
· Focus: CBD with ginkgo biloba, lion’s mane, l-theanine, eucalyptus, humulene, pinene, limonene–helps aid in in eliminating brain fog and focus.
· Soothe: CBD with virgin olive oil, beeswax, shea butter, mango butter, arnica, eucalyptus, lavender, peppermint, menthol crystals, vitamin e, roman chamomile–help aid in relieving sore muscles and body aches
· Vegan Calm Gum Drops: CBD with Sugar, Organic Tapioca Syrup, Water, Pectin Blend, All-Natural Flavors and Colors, Citric Acid, Limonene, Terpinolene, Linalool, Geraniol & Sunflower Spray
“The trend to plant-based ingredients is a direct outcome of people looking for natural, less obtrusive ways to feel better, eat better and be better,” says Keane.
For more information, visit https://wisdomessentials.com/
Kadoodle Kids, a new crafts brand for children created to inspire imagination and creativity, is debuting its first product line: four specially themed kits that let kids design masks for themselves and their toys. Featuring markers, glitter pens, pouches and paint stampers, the kits are the perfect way to spark imagination and artistic play for children in the age of COVID. Now available for sale at www.kadoodlekids.com, the series includes the holiday-themed “Color a Mask Chanukah Kit,” which comes with two dreidels, and “Color a Mask Christmas Kit,” featuring a mini-stocking mask holder. Also available are “Doll/Stuffie and Me” kits, available in unicorn or dinosaur sets. Created by three mothers, Kadoodle Kids offers fun, educational and tactile experiences that get them away from phone, computer and television screens for hours.
“Kadoodle Kids lets children’s imaginations shine,” said Jodi Okun, a seasoned retailer. “It’s a creative outlet for kids. Easy art projects they can complete on their own or with a parent.”
“It’s a great opportunity for them to put down their phones and gadgets and go back to playing,” said Lyss Stern, an entrepreneur who lives in NYC with her husband and three kids. “Kadoodle Kids’ masks allow children to use their brains, creativity, fine motor skills and express their emotions through decoration and design. Plus, as kids get more engrossed in playing with the kits, mom and dad get a rest and peace of mind that their children are engaged in something meaningful.”
Added Pam Mandell, a mom of two and speech language pathologist with 20 years of experience working with kids: “Children need an outlet to let their imaginations roam free without pressure from the outside world … where they can be comfortable in being themselves and complete art activities on their own. These projects will enable children to believe in themselves and their own abilities and build confidence for the future.”
The mask kits are the ideal presents for kids this yuletide season and are reasonably priced. Both holiday kits, available in toddler, child and tween sizes, are on sale for $19.99 while “Doll/ Stuffie & Me” kits, available in toddler and child sizes, are $29.99. Additional masks for $8.
Providing children with activities that allow for creativity and self-expression during the pandemic is especially important to the women, who have witnessed first-hand the effects of shutdowns and social distancing. Kids are away from their friends, familiar routines, daily exercise and dependent on computers and phones for human contact outside the home. “Kadoodle Kids brings them happiness in a very unsettling time,” says Stern.
Stern has taken solace in seeing how her daughter has interacted with the Kadoodle Kids kits. “I hear her talking to her dolls about COVID, the pandemic, why she and the dolls have to wear the masks. It can make your heart melt.”
Revealing. Refreshing. Raw. Mommylogue.blog is the newest voice in parenting, an online diary where Elle Double U Pepper writes about the hardest job a woman can have: mommying. With unusual candor, a razor-sharp wit and an abiding love for her little ones, Elle shares with readers her daily life raising two precious kids.
“It’s my inner dialogue (my mommy voice) unedited, unfiltered and undeniably relatable,” says Elle. “It’s my real-life documentation of the coveted community called mommyhood. My scrapbook stories.”
The just launched blog includes stories by Elle about how her life sometimes resembles the 80s comedy Adventures in Babysitting, mommying in the time of Final Four and going crib-less for the first time in seven years.
“I remember when I first got this crib. My older lovie was still in my belly and I was on the cusp of this journey,” Elle writes. “By the time he turned 2-years-old, I was sure I was one and done. But a year later, with a pap smear and a pep talk from my OBGYN, I got knocked up again. It’s was actually classier than that, but it’s a story for another time. By year three, we used that crib for the second little redhead in my life, and I have to admit it reminded me not only of my kids’ youth, but my own. Now, after seven plus years, my house is crib-less. Which has taken on a different meaning for me. No, I don’t want more babies — I love my children beyond, but two sometimes feels like 10, even on the best days — and I feel like I’ve entered a new stage. A new milestone in mommyhood.”
Elle is a New York area mother living with two little red heads and her ginger-hued husband. She began writing her daily thoughts on social media and steadily built an audience. Now, with Mommylogue.blog, she is sharing her stories with a whole new audience.
“I think moms will appreciate my perspective because it’s real. I don’t sugarcoat the daily challenges we face raising children,” Elle says. “Every day is an adventure. Some days are better than others. Some days we feel like total failures. But each day belongs to us. This is my way of sharing those stories.”
Nylo is a new lifestyle-design studio that is the first concept to embrace “Bio-Psycho-Social,” a formula founders Sean Cronin and Elena Sokina designed to embrace all aspects of their client’s lives. From physical training to diet and even environment, Nylo is a holistic, tranquil, and body-affirming experience no other can match. “Fitness is not limited to squats and protein,” says Sean. “That isn’t realistic to our clientele. They are not training to be professional athletes. They are already professionals. We are offering a way to maximize health spans. This is about living as long and as healthfully as possible. Being free to move, free from pain, and free to love your look. These are as much psychological and sociological as they are physical. We collaborate to define your fitness and design your environment to achieve it.
Homegrown in NYC. Newtown Creek Farms is the newest micro-greenery to emerge from Brooklyn’s burgeoning organic/sustainable farming scene. Started by New York creatives Claudia Lake and Benjamin Kabin, the new label is a hyper-local passion project by the two artists, who bonded over their shared interest in micro farming and artisanal produce and vegetables.Their products are hydroponically grown in a pollutant-free setting. The controlled environment allows year-round growth of their Microgreens like , broccolis, beets, wheat grass, pea shoots, and sunflower shoots, with plans to expand. Plus their very own spicy and fresh mixes Their greens will soon be sold in retail locations, as well as in finer restaurants.
Morgan Matthews/ email@example.com