Rinna Beauty Debuts Fan Favorites As Part of “Larger Than Life” Lip Plumping Gloss Line Expansion

Bravo To Air Real Housewives of Beverly Hills Lip Plumping Gloss Launch Party Episode August 17

Rinna Beauty unleashes three of its most popular existing lip gloss colors as the newest additions to the massively successful “Larger Than Life” Lip Plumping Gloss collection.  The shades Rebel (berry with a touch of shimmer), Not So Heavy Crown (pigmented, soft pink), and one of Lisa’s favorite signature shades, No Filter (nude with slight shimmer), arrive in their new incarnation August 17.  The plumping glosses are indispensable to those with skinny-mini lips and beauty fanatics eager to emulate Lisa Rinna’s fuller lip look.  The Rinna-lutionary vegan formula is notable for its plumping power, smooth texture, and absence of burning sensation, and has earned unanimous acclaim since launching earlier this year.

Bravo will air an episode of The Real Housewives of Beverly Hills featuring Rinna Beauty’s launch of the “Larger Than Life” Lip Plumping Gloss line August 17 (8pm EST), in which the cast of the show revel in trying the new products and enjoy a night of 70’s disco magic.

“My plumping glosses work and give everyone the fuller lip look they want” says creator Lisa Rinna.   “It’s easy as a swipe, without the nuisance and pain of injections. And the longer you use it, the better it works!”

Rinna Beauty’s “Larger than Life” Lip Plumping Glosses can be used daily, and the effects are cumulative with consistent use. The proprietary composition increases lip volume and moisture while decreasing lip lines. They are scent-free, taste-free, paraben-free, phthalate free, gluten free and vegan. The plumping glosses also contain no animal collagen, and like all Rinna Beauty products, have been deemed cruelty-free by Cruelty Free Kitty. Additionally, the Lip Plumping Glosses blend vegan collagen peptides, hyaluronic acid, and Vitamin E, while sensory botanicals impart a cooling sensation. Silky emollients fill in lip lines and smooth the texture, and antioxidants shield against environmental stressors.  All of the ingredients work harmoniously to produce distinctly fuller and visibly voluminous lips with each application and do double duty in providing care for lips by preserving and protecting them with this groundbreaking formula.

Rinna Beauty launched to immense critical acclaim and commercial success with its Lip Icon lip kit series, renown for the quality formulas of lipsticks, lip liners, and glosses.  The line is gender inclusive and social media friendly, garnering massive followings thanks to creator Lisa Rinna’s visually impactful photos and playful personality.  Daughter Amelia partnered with her mom in 2021 on the namesake Amelia lip kit, which became an immediate bestseller, and was followed by their Showstopper kit earlier this year.

The “Larger Than Life” lip plumpers and the full Rinna Beauty line is available at www.rinnabeauty.com

MEDIA CONTACTS:

For Rinna Beauty

Jeremy Murphy

jeremy@360bespoke.com

Brian Aker

Brian.aker@360bespoke.com

For Lisa Rinna and Amelia Hamlin:

Jill Fritzo

Jill Fritzo Public Relations

jfritzo@jillfritzopr.com          

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