It’s all in the family this fall as models, influencers, and sisters Amelia Gray Hamlin and Delilah Belle Hamlin join Rinna Beauty as brand ambassadors
AMELIA GRAY AND DELILAH BELLE HAMLIN JOIN RINNA BEAUTY AS BRAND AMBASSADORS
A Family Affair! Lisa’s Daughters Will Create Signature ICON Lip Kits
The “Amelia” and “Delilah” Lipstick, Gloss and Liners to Debut in November
It’s all in the family this fall as models, influencers, and sisters Amelia Gray Hamlin and Delilah Belle Hamlin join Rinna Beauty as brand ambassadors, and creators of two signature styles of its best-selling ICON Lip Kits. The young women, daughters of Lisa Rinna and Harry Hamlin, will debut the “Amelia Kit” and “Delilah Kit” in November, each reflecting their individual tastes and styles. The new products, which will be available on rinnabeauty.com, will retail for $49.
Amelia’s Kit, in a pink shade, will include the “Lil Extra” lip liner, “Angel’s Kiss” lipstick and “Frost Bite” lip gloss, while Delilah’s Kit, in a nude hue, will feature Lisa’s “Notice Me” liner, “Envy Me” lipstick and “Glow Up” lip gloss. They will debut just in time for the holiday season.
“I am so proud to have my daughters be part of Rinna Beauty,” said Lisa. “Amelia and Delilah have such unique personalities and styles, and that’s reflected in what they’ve created. Their Lip Kits very much live up to the Rinna Beauty persona: bold, free, sassy, and fun.”
“Our mom is so fearless in everything she does, and I wanted to create that spirit in my Lip Kit,” said Amelia. “Style and individuality have always been part of our lives, as well as being who you are and enjoying life to the fullest. That’s what ‘Amelia Kit’ is all about.”
“Seeing our mom start Rinna Beauty has been so inspiring, and we are all so proud of its success,” said Delilah. “I love the fact that it’s about style, freedom, and inclusivity, and just being who you are. The ‘Delilah Kit’ adds a twist that reflects my personality. Having a chance to create something like this, and work with my mom and sister, was such a great experience.”
“When we launched Rinna Beauty, Lisa wanted it to be more than her. She wanted our products to be for everyone, and to reflect a sense of fun, adventure, and individuality,” said Cheryl Krakow, president of SEL Beauty, which partnered with Lisa in Rinna Beauty. “Amelia and Delilah have huge audiences who enjoy seeing them live their best lives, and that’s what we want to express with our brand.”
Amelia is currently one of the Fashion industries models to watch. She has previously been the face of brands such as Hudson Jeans and beauty brand, Too Faced. Amelia has also been featured in leading fashion magazines such as Vogue, Teen Vogue, W and CR Fashion Book. Additionally, she has worked with fashion leaders such as Versace, Levi’s, Birkenstock and Stuart Weitzman.
Delilah made her New York Fashion Week runway debut for Tommy Hilfiger in 2016 and has since walked the runway for brands such as Alice + Olivia, Christian Cowan, Dolce & Gabbana, and Dennis Basso. She recently announced a collaboration with London jewellery brand Tada & Toy, to release a 10 piece collection and will also launch a Ready To Wear line this fall. She has graced the covers of Vogue Japan, Women’s Wear Daily, TMRW and Grazia, and continues to expand her brand into several categories including music. Her first single self-described as “R&B and pop,” will be released at the top of next year.
Since its debut late 2000, Rinna Beauty has become one of the hottest cosmetic brands to launch. Its first products, the ICON Lip Kits, in Lisa’s signature nude shades, were immediate best sellers and crashed the rinnabeauty.com website several times. Lauded for their luxury formulas and packaging, Rinna Beauty is quickly becoming a front runner in the clean, vegan beauty lane. The brand has released several new shades/ incarnations of the kit through 2021, including the “alter ego” collection: Pinky, Kiki, Heidi and Sasha. “It’s finally here,” lauded the Daily Mail, proclaiming Rinna Beauty’s lipsticks “fit for her iconic pout.” Rinna is world famous for her fuller lips, a trend she started long before Hollywood starlets copied the look on the red carpet.
For Rinna Beauty
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Jill Fritzo Public Relations
Jill Fritzo Public Relations