Sarah Karp Ward is an astute and prescient leader working in social media. In nearly 10 years in the digital space, she has advised clients as varied as entertainment networks, publishing companies, tech and luxury brands. Through her agency, Lucky Karp, Ward consults with a wide portfolio of partners, including Maison Birks, Artisan Council for THINX and belif, BuzzyBooth, Ripple Collective for Samsung Newsroom, Dozen Digital for Elite Body Sculpture, iCrossing for LG Electronics, Mercato, Nestio, RealClearLife, Rebel Interactive Group, 3d PR & Marketing for Thesis Couture, and Base NJ. Before beginning her ﬁrm, Ward worked with Three Lions Entertainment as its Lead Social Media Strategist directing it campaigns for “Fashion Rocks” live broadcast. Her work brought her to the attention of Horizon Media, which promoted her to oversee all social strategy for the Weight Watchers brand. Ward’s career in digital media began in 2010 when she left a promising career in fashion to experiment with social and digital marketing and copywriting.