Luxury lifestyle brand
After over a decade in the fashion industry as one of its most sought-after male models, Garrett Neff took his insider knowledge of the business from both sides of the lens and paired it with the inspiration of the active outdoor lifestyle he loved growing up in the Northeast to create the luxury lifestyle brand KATAMA in 2015.
Since its launch, KATAMA has become a true summer staple among bold-faced names all over the world, with pieces gracing the international pages of Esquire, L’Officiel Hommes, Vogue, Daily Front Row and W, to name a few.
Inspired by the Massachusetts coast, where Neff would spend summers with his family, the luxury lifestyle brand is rooted in the casual cool of the North Atlantic and its many outdoor adventures. Preppy, athletic, classic, and retro, KATAMA offers essentials for any wardrobe: swim trunks, crew shirts and sweaters, T-shirts, and other styles using technical and time-honored fabrics for a timeless style.
Neff describes his inspiration: “My earliest memories are of a time when I lived in my bathing suit. Every summer in my childhood, I spent those days playing tennis and sailing with my father, strolling the beach with my grandfather, and canoeing, crabbing, and fishing with my uncles and cousins. It was from these men that I developed my sense of style – combining the preppy athleticism of my father, the tailored sharpness of my world-traveling grandfather, and the military functionality of my uncle. This eclectic mix, paired with my own modern styling and attention to detail, forms the backbone of the KATAMA brand. These are clothes you can wear from the beach to the house to the restaurant to the bar — the kind of clothes that just work anywhere during summer.”
While VMAN called it “the swimwear line suited for every style” and it’s a fixture on GQ’s perennial “Best Swim Trunks List,” KATAMA’s overall aesthetic and vibe was summed up best in The Wall Street Journal’s “Unimprovable Awards” which said the then-new line felt “like a legacy brand,” hailing KATAMA’s “wear anywhere bathing suit” as follows: “The thoughtful details and subtle patterns blend Connecticut prep and downtown cool so well that their trunks work anywhere: durable enough to actually surf in but distinguished enough to wear out at night with a linen button-down.”
Vogue agreed, saying, “Given the simplicity and the easiness of these clothes, you’ll likely want to wear them all the way through…this summer or next, or on holiday in-between.”
While the pieces have style to spare, Neff’s mission extends beyond looking good –to doing good. KATAMA regularly releases limited edition capsule collections with 20% donated to charitable organizations including Oceana, the world’s largest NGO dedicated to ocean preservation. These in-demand exclusive collections are often sold in pop-up Airstream trailer tours making stops at some of the Northeast’s toniest beachfront venues including Newport, Provincetown, Southampton, and Montauk.
ABOUT GARRETT NEFF
Delaware native Garrett Neff is a model, designer and entrepreneur. As one of the industry’s most in-demand male models, he’s appeared on the covers of numerous magazines including GQ, Details, VMAN, Vogue Paris, Numéro Homme, and L’Officiel Hommes, and has shot with legends Bruce Weber, Steven Meisel and Peter Lindbergh. Known for his all-American look, he’s walked the runways for Louis Vuitton, Michael Kors and Salvatore Ferragamo, and fronted several Calvin Klein advertising campaigns.
