It’s the pout that has melted a million hearts and made Lisa Rinna a household name
Though known as an accomplished actress, designer, author, host and (Real) housewife, Lisa’s lips are her signature, a trend she started long before Hollywood’s biggest stars copied the look on the red carpet. Now, after more than a decade in the making, she is bringing her style public with Rinna Beauty, an all exclusive, 100-percent vegan and paraben-free collection of products that are also PETA-certified cruelty free. Not surprisingly, the brand launched with Lisa’s Lip ICON kit, featuring different shades of lipstick, gloss and liner.
The debut in late 2020 triggered a media avalanche. “It’s finally here,” lauded the Daily Mail, proclaiming Rinna Beauty’s lipsticks “fit for her iconic pout.” Allure, beauty’s top magazine, said “Rinna knows her stuff when it comes to lips.” And WWD stated the obvious when it wrote “Her pout has been topic of conversation for years.”
“Rinna Beauty is me,” says Lisa. “It’s taking everything that I’ve ever known and learned in my life, whether I’ve been on camera or off. What’s great about Rinna Beauty is I don’t have to fit into any mold. There’s nothing holding me back from creating exactly what I love and what works for me. And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.”
The collection, steeped in the quality and style of houses like Chanel, Tom Ford and MAC, introduced three iconic nude shade kits — “Birthday Suit,” “Legends Only,” and “No Apologies” — that includes Lisa’s signature look.
“I’m started out with a lip kit because I am the lip pioneer,” she says with a wink and a nod. “I get asked a lot what lip color I’m wearing and where people can find it. And I thought, ‘Why am I not doing this on my own?”
There are three shades of lipstick (“Rosé All Day,” “Troublemaker” and “Pucker Up, B!tch”) and lip gloss (“No Filter,” “Dancing Queen” and “Guilty Pleasure”) and the “Notice Me” liner are available within every kit. Lisa was intimately involved with every product, trying samples, tweaking formulas, testing colors, textures and how long they last. She sent several samples back and embraced every aspect of the launch, from ingredients to packaging and marketing.”
“We had to go through a few iterations,” Lisa says. “I’m very specific about what I like. I know exactly the lip gloss and the consistency and the texture. Does it have fragrance, does it not? Does it have a taste, does it not? And I will say that, when you really want something and you know what you want, the more specific you are, the better.”
Rinna Beauty will expand its collection in 2021
Rinna Beauty will expand its collection in 2021 with new beauty products, to be announced. The brand is a collaboration with SEL Beauty, a creator of iconic beauty brands, and is available at WWW.RINNABEAUTY.COM
Lisa has thought about starting her own beauty brand for more than a decade but never found the right partners or the level of quality she felt comfortable putting her name to. Though she has opened a retail store, created a clothing line on QVC, written books, hosted shows and joined the cast of “The Real Housewives of Beverly Hills,” starting a line of cosmetics was something that alluded her for years. Until now.
“Starting Rinna Beauty is something that has taken forever but we finally did it,” Lisa says.
“I never gave up. I had many different opportunities to do a beauty line and it never worked out. I’m talking 10-15 years of wanting to do this and it just kept not happening. And I thought, well, maybe I’m not meant to do a beauty line … maybe I should just focus on my clothing line. And then I met the team from SEL Beauty and voila, here we are.”
“Lisa is that rare talent that truly owns her style,” says Cheryl Krakow, Founder and President of SEL Beauty. “She is comfortable in her own skin, and that confidence radiates beauty inside and out. Lisa’s unmistakable look is emulated around the world, and the warmth and relatability she exudes has endeared her to millions. She is a natural choice to partner with in launching a new line and we are so excited to join her in introducing Rinna Beauty.”
Adds Lisa: “I envision this to be the most inclusive beauty line ever. And I’m talking across the board, every single human on the planet could use Rinna Beauty. How about that?”
In the realm of Hollywood, few can boast such an enduring and prolific career as Lisa. With her exotic looks, prodigious talent, infectious energy and savvy business acumen, she has become one of the most recognizable faces in entertainment, having starred on shows like “Days of Our Lives,” Melrose Place,” “Dancing with the Stars” and most recently the Bravo series “The Real Housewives of Beverly Hills.” Lisa is also a frequent guest host on “LIVE with Kelly & Ryan,” and has filled in for Anderson Cooper on his eponymous talks show “Anderson.” She also starred on Broadway as Roxie Hart in the 2007 revival of the classic “Chicago” at the Ambassador Theater, after performing in the show’s national tour.
Her chic, sexy style caught the attention of QVC, which worked with the actress in launching Lisa Rinna Collection,” inspired by her breezy, West Coast aesthetic. The line was an off shoot of the Belle Gray boutique, a clothing store (named after her daughters Delilah Belle and Amelia Gray) ran for 10 years.
An accomplished New York Times best-selling author, Lisa also has released three books, including The Big Fun Sexy Sex Book, Starlit and Rinnavation, which reveals her best kept secrets for staying fit, managing weight, looking beautiful, feeling sexy and living the best life possible. As a fitness fanatic, Lisa also released a series of exercise DVDs for Warner Home Video called “Lisa Rinna: Dance Body Beautiful,” all of which offer unique high energy cardio workouts created by Lisa and “Dancing with the Stars” choreographer, Louis van Amstel.
Q&A with Lisa Rinna about Rinna Beauty
I envision it to be absolutely as the most inclusive beauty line ever. And I’m talking across the board, every single human on the planet could use Rinna Beauty. How about that?
It’s me. It comes from being Lisa Rinna for 57 years. It’s taking everything that I’ve ever known and learned in my life, whether I’ve been on camera or off. And I’m starting out with a lip kit because I am the lip pioneer. Starting Rinna Beauty is something that has taken forever but we finally did it. I never gave up. I had many different opportunities to do a beauty line and it never worked out. I’m talking 10-15 years of wanting to do this and it just kept not happening. And I thought, well, maybe I’m not meant to do a beauty line … maybe I should just focus on my clothing line. And then I met Cheryl and her team from SEL Beauty and voila, here we are. But I’ll tell you what, I was told no probably six times. I just didn’t give up. It was something that I just kept saying I know we can do this.
I think it really started with people asking me what lip color I was wearing and where can I get it. And I thought, well, why am I not making my own so that I can give it to them. It really just came out of that.
I did. And I and I say that with a wink and a nod when I say that I’m the lip pioneer, but literally, when I was 24 years old, I went with my girlfriend and we had our lips done, and it was crazy and nobody was doing it.
Absolutely. I’ve never been one who just easily puts my name on something. I really think long and hard about it. When I created my clothing line, even though it was for QVC and they had some pretty strict guidelines you have to follow, I still made sure that I made it really authentically to myself. I would never want to create a product line if I didn’t have a lot to do with it. You can’t just put your name on something unless it’s fabulous!
Q&A with Lisa Rinna about Rinna Beauty
What’s great about Rinna Beauty is I don’t have to fit into any mold. I don’t have to have to use certain fabrications or a certain price range. I can do whatever I want, and that’s why I thought, if we can make this as inclusive as possible, then I have no boundaries. There’s nothing holding me back from creating exactly what I love and what works for me. And then of course, the sky is the limit. I see Rinna Beauty as a true lifestyle brand.
My parents were not well off — we were very middle class and my mom always made me work for things. So, I never could get anything unless I worked for it. I learned that at a really young age. I think I had my first job was selling lemonade on the golf course at 11. And then I worked at Lerner’s, which was a clothing store when I was 14 because I wanted to buy clothes and my mom wouldn’t give me any money. She said you have to work for it. So, I think it was instilled in me at a very early age. And then once I got into this business and became an actress, I saw what Suzanne Somers was doing. And I thought, you know what, I think that that’s what I need to morph in to because I knew that as an actor, by the time you’re 40, it’s kind of over. Like, there’s five actresses over 40 that work, right? When I saw Suzanne, I went, “That is the ticket, right there.” She made $100 million dollars by selling products. Suzanne Somers has really been my role model.
People want ease. I want something that looks fabulous, makes me feel fabulous, and is easy. You know, I don’t want any tricks. I just want pure ease.
It’s such an honor. To be honest, you never think that would have ever happen. But I think it’s really fun and people have a lot of fun with it, which I think is so great.
We’re launching with a lipstick line and that starts with what I like. What I want in a lipstick, a pencil, lip gloss. There are five million different kinds of lip gloss, right? I’m very specific about what I like. I know exactly the lip gloss and the consistency and the texture. Does it have fragrance, does it not? Does it have a taste, does it not? So, we had to go through a few iterations. And I will say that, when you really want something and you know what you want, the more specific you are, the better. You learn that in acting class. If you’re playing a character, the more specific you are, the better. So, because I’m so specific, I know exactly what I want, which actually makes it easier even though it sometimes makes other people frustrated. It wasn’t the easiest because we were doing all of this right in the middle of COVID. But I just would say, “You know what, guys, we’re close, we’re almost there. I’d like to see two samples and I would want a combination of one and two.” And we finally got there! I held true to that and I’m so thrilled that I did because I can be like, oh my god, this is my favorite lip gloss and my favorite lipstick of all time. I can really own that.