Jeremy Murphy is president and founder of 360bespoke, overseeing strategy, business development and day-to-day operations. Previously, Murphy spent 14 years at CBS where he served many roles as a Vice President of Communications. During this time, he worked across the entire span of the company, providing media relations functions to divisions as varied as television, radio, outdoor media and its interactive businesses.
Murphy’s most significant achievement at CBS was creating and managing its glossy entertainment/ luxury magazine Watch!, which redefined the model and perception of custom publishing. Under Murphy’s direction, Watch! became a mass-interest consumer magazine with readership of 1 million. As its editor chief he built one of the most respected mastheads in publishing, recruiting top editorial talents like world-famous fashion photographer Patrick Demarchelier; Kate Betts, the youngest editor-in-chief in Harper’s Bazaar history; Kristin Perrotta, a 20-year Conde Nast veteran who became the #2 editor at Allure; legendary Village Voice columnist Michael Musto; Stuart Elliott, a 30-year veteran of The New York Times as contributors, among many others. Working with those talents Murphy was able to infuse the magazine’s pages with elegant and timeless features and photo shoots, including recreations of French Impressionist paintings with CBS talents in Paris, homages to Christian Dior and Babe Paley, and a cover shoot with actress Julianna Margulies by Demarchelier at the Hotel dup in the Cote d’Azur. The strategy successfully transitioned Watch into a brand that encompassed all media, from print and television to online, video and social media. The pivot to luxury editorial helped attract brands such as Tom Ford, YSL, Giorgio Armani, Dior, Givenchy, Salvatore Ferragamo, Valentino, Hugo Boss, Four Seasons, Ritz-Carlton and Peninsula hotels as advertisers.
In 2014, Murphy collaborated with internationally-renowned violinist and fashion muse Charlie Siem to write the virtuoso's first musical composition for growing Watch! brand. Murphy used Siem’s music as a theme-song for all the magazine’s digital editorial platforms and marketing and sales campaigns. The project was hailed by The New York Times as a revolutionary model in media; the first print brand to create an original “soundtrack” to transform its brand into a leader into interactive marketing.
Murphy also helped launch CBS Interactive’s CNET magazine, a quarterly print magazine featuring the online brand’s reviews, features, product previews and personalities. Murphy served as General Manager of the publication, helping build a readership of 1 million across the country and newsstand placement throughout the country.
Before CBS Murphy worked as a reporter at Mediaweek, where he covered the nation’s top 50 markets. He began as a feature writer with Knight Ridder newspapers.
inquisitive eye, cinematic approach and discerning point of view have drawn the attention of some of the world’s best-known publications and brands, including Vogue, Elle, Marie Claire, Glamour, Moet, Covergirl and Clinique. At age 18, Myers Robertson moved to Paris to study at the Paris Fashion Institute, and then came back to New York to intern for legendary photographer Francesco Scavullo. She also continued her education at the Fashion Institute of Technology, Parsons School of Design and School of Visual Design. In addition to photography she directs video and has worked with luxury brands such as Clinique, New Beauty, Nest and Gap Kids, among others.
Management Team for E2W Collective
Elizabeth Much, owner and CEO of East 2 West, oversees the company’s talent division, where her years of experience in entertainment have enabled E2W to become one of the industry’s fastest growing firms. In addition to crafting media strategies for a wide portfolio of clients, the industry veteran has been recognized for launching strategic campaigns during Hollywood award season, including the Oscars, Emmys, Golden Globes and many other honors. Possessing one of the most versatile minds in media, Much has created a niche in promoting celebrity authors such as Alicia Silverstone, Niecy Nash, Hoda Kotb and Melissa Rivers. Now celebrating the 22nd anniversary of the firm she launched, Much is a member of the Hollywood Radio and TV Society; a proud contributor to the Hollywood Reporter’s Mentorship Program, which raises scholarship funds for women in underserved communities; and is an active volunteer with Much Love Animal Rescue. The Illinois-native, who graduated with a BA in Communications at UCLA, is married to Steve Muller a talent agent at Innovative Artists; they share their canine son, Enzo.
Heather Weiss Besignano, Chief Operating Officer, is widely recognized as one of the industry’s brightest minds in developing music talents, with expertise that includes branding, management and creating buzz for emerging artists. Besignano has also developed a specialty in guiding clients during Hollywood awards seasons, and gaining exposure/ traction during the crucial period between the Golden Globes and the Oscars. She also has worked with E2W clients on book launches, including Big Bang Theory star Mayim Bialik’s multiple releases: Beyond the Sling, Mayim’s Vegan Table and the New York Times #1 Best-Seller Girling Up: How to be Strong, Smart and Spectacular; Alicia Silverstone’s The Kind Diet, Kate Siegel’s Mother, Can You Not? and Melissa Rivers’ Book of Joan, among others. Besignano also leads the firm’s interactive activities, where she works with the growing staff in creating new platforms and media opportunities to fill the “digital digestion” younger audiences now crave. Many of her clients have developed large online followings, which Besignano leverages to create partnerships, sponsorships and endorsements with commercial marketers. Her efforts extend to the charitable realm, where she matches her artists to non-profit events like Save A Child’s Heart West Coast Gala; the Casting Society of America’s Artios Awards; and Humane Society’s Genesis Awards. She is married to musician, Kevin Besignano, and has two canine children – Casper and Bonzo.
Catia Salvadori is the Chief Financial Officer of E2W, leading the company’s financial affairs and working with Much and Besignano on its overall strategic direction and business development. Now in her seventh year with the company, she also oversees many of E2W’s back office operations, including HR. Recently relocated to Nashville, Salvadori began her career in entertainment as a sponsorship director with Live Nation UK, where she helped manage VIP events and festival sponsorships. From there, she segued that role into becoming a personal affairs manager for one of the most iconic music personalities in the world, overseeing many aspects of the artist’s day-to-day activities. Her discretion and enacting detail lead her to E2W (nee, Much and House PR). A Minneapolis-native, Salvadori began her career studying acting at The American Academy of Dramatic Arts in Pasadena, and then shifted gears toward Real Estate, where she worked under the umbrella of Sotheby’s International.
Bryan deCastro serves as Vice President/ Group Director of E2W, where over 15 years he has established himself as an expert in both entertainment and consumer publicity. Before joining E2W Collective, deCastro was a Principal at BDC Communications, responsible for developing and implementing strategic campaigns for films, as well as actors, filmmakers and production companies. There, he was at the forefront of publicity campaigns for feature films like The Cake Eaters starring Kristen Stewart, Jayce Bartok, Melissa Leo and Bruce Dern, and Bad Actress starring Beth Broderick and directed by Robert Lee King. Throughout his career, deCastro has worked at leading PR agencies including Ketchum Public Relations where he served in senior account management positions in the Brand Marketing and Healthcare Practices creating and executing innovative media and influencer programs with integrated social and traditional media campaigns. During his tenure, he led the charge in working with entertainment partners to secure product placements and celebrity spokespeople, including Grammy-winner Randy Jackson and Debi Mazar for countless brand initiatives for clients such as Frito-Lay, Clorox and Takeda Pharmaceuticals. deCastro is Co-Founder of The Independent Collective, an organization of filmmakers committed to funding and developing feature films and new media projects, and is co-producing the organization’s first project, the film Fall To Rise.