Lori Shook has 20+ years as a sales and marketing executive, working with large to small global companies with a focus on building brand awareness, increasing client base, increasing top line revenues, improving customer service and client relations to help increase customer engagement. Lori currently serves as Director of Business Development at BI WORLDWIDE, the leading global engagement agency partnering with the Fortune 500 and Global 2000. As a strategic partner, working with companies across the globe to identify their critical issues and needs to engage their workforce to increase brand loyalty and engage employees to develop measurable engagement solutions that keep companies energized, inspired and moving forward. With a foundation in Behavioral Economics, BI WORLDWIDE focuses in the areas of employee, sales and channel and customer engagement producing measurable results. Lori has been awarded distinguished sales awards throughout her successful sales career. In addition, Lori sits on the Leadership Council for the American Cancer Society, and is currently working on her book, “Have You Seen My Red Cape?”… a humorous take on how full time working moms (and dads) balance work, life and personal relationships. As a full time executive with three very active children, Lori is passionately involved in cancer research, early detection and treatment. Her interests also include causes related to children’s welfare and community. Lori has been honored as a national spokesperson for the American Cancer Society speaking at events as a motivational speaker and continues to speak on her journey as a cancer survivor.