Lori Shook has more than 20 years of experience as a sales and marketing executive, working with large to small global companies with a focus on building brand awareness, increasing client base, increasing top line revenues, improving customer service and client relations to help increase customer engagement. Shook currently serves as Director of Business Development at BI WORLDWIDE, the leading global engagement agency partnering with the Fortune 500 and Global 2000. As a strategic partner, she works with companies across the globe to identify their critical issues and needs to better engage their workforce in increasing brand loyalty and develop measurable engagement solutions that keep companies energized, inspired and moving forward. Shook has been awarded distinguished sales awards throughout her successful sales career. In addition, she sits on the Leadership Council for the American Cancer Society, and is currently working on her book, “Have You Seen My Red Cape?”… a humorous take on how full time working moms (and dads) balance work, life and personal relationships. As a full time executive with three very active children, Shook is passionately involved in cancer research, early detection and treatment. Her interests also include causes related to children’s welfare and community. She has been honored as a national spokesperson for the American Cancer Society speaking at events as a motivational speaker and continues to speak on her journey as a cancer survivor.