One of the brightest, most inventive minds in media, Beth Feldman is an industry renown executive with more than 25 years in public relations, marketing, building online communities, social media, talent relations, event planning and public speaking. The brain behind the PR launches of the CBS hit series “CSI” and “Everybody Loves Raymond,” Feldman brings experience in nearly every industry, from television and film to parenting, pets, fashion, lifestyle, publishing and tech, among other fields. As founder and president of her full-service firm, Beyond PR, she has developed a reputation for crafting sophisticated, creative, prescient and effective campaigns that have achieved international, domestic and local placements, including television and radio, newspaper and glossy magazines, digital and emerging media platforms. With an envied list of media contacts, creative mind, boundless spirit and a keen understanding of the modern-day media cycle, Feldman has distinguished herself among the top tier of PR professionals working on the national stage.
At the same time, Feldman is an online community pioneer, creating the popular Role Mommy platform that connects working mothers across the country who use social media, websites, conferences and events to discuss issues like child-rearing and work/ life balance, among other topics of interest. So successful has it been, Feldman is routinely hired to create “mommy” campaigns for companies like Sony and CBS. She also co-authored her first book, Peeing in Peace in 2005, and followed it up with a second title, See Mom Run – Sidesplitting Essays from the World’s Most Harried Moms, both of which became brisk sellers in bookstores and e-commerce platforms. Through her Role Mommy brand, Feldman has been recognized as a parenting expert, appearing frequently on programs like “Good Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning News, in addition to national news sources such as Associated Press and The New York Times.
Feldman gained a national media profile during her 11 years with the CBS Television Network, where she created and executive global media campaigns for its entertainment division. As Vice President, she oversaw areas as varied at primetime publicity, consumer products, marketing and event special event programming. In addition to “CSI,” Feldman launched the reality series “The Amazing Race,” handled PR for the hit series “The King of Queens” and created the award-winning “series-end” campaign for “Everybody Loves Raymond,” which began with the cast ringing the opening bell on the New York Stock Exchange, continued with day-long national media interviews on a dais overlooking the Statue of Liberty” and ended with a black-tie gala at the Paley Center for Television in midtown New York.
Feldman began her career in media with Sony Television, where she helped launched and manage PR campaigns for many of its syndicated properties. She holds a Master’s degree in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She currently lives in Westchester County with her husband and two children.