SASHA SIEM RIDES WAVE THROUGH NEW YORK FASHION WEEK 

SINGER AND SONGWRITER GENERATING INTERNATIONAL BUZZ AFTER

“NEW WAVE ARTIST OF THE YEAR” WIN AT THE FASHION MEDIA AWARDS

Artist is First Ever Singer to Perform at Ceremony in Front of Kate Moss, Frederic Fekkai, Emily Ratajowski, Indya Moore and British Vogue Editor Edward Enninful

NEW YORK -- September 12, 2019 -- Sasha Siem, the British singer and song writer whose new music debuted across global streaming/ listening platforms this winter, rode a huge wave through New York Fashion Week, including being the first-ever artist to perform at the Fashion Media Awards on Thursday, Sept. 6, the unofficial kick-off to bi-annual fashion event. Presented by the Daily Front Row, the official glossy of NYFW, the awards also recognized Siem as the first recipient of the prestigious “New Wave” Artist of the Year honor.

 “This young lady sings, she plays instruments, she’s been writing original songs since she was a wee tween,” said Tan France, co-host of “Queer Eye for the Straight Guy,” who introduced Siem to the celebrity-studded crowd. “She’s also an accomplished composer (and) has a PhD from Harvard. … There’s pretty much nothing this young lady cannot do.”

Siem performed her hit single “Holey, Wholy, Holy” to the audience, which included Kate Moss, Frederic Fekkai, Emily Ratajowski, Indya Moore and British Vogue Editor Edward Enninful. The song, released on global platforms in February, will be included on her upcoming album Holy, coming out in the fall.”

 “I don’t surf but I do see the need for a new wave in our world,” said Siem, accepting the trophy as “New Wave” Artist of the Year. “I think part of the reason I dedicate my life to music is because I recognize that through sound, we can create waves. By coming together and singing and enjoying music, we can join together in unity.… Music can bring us from harm to harmony.”

 It was a personal decision to play “Holey Wholly Holy” at the ceremony, said Siem. “The song is about accepting yourself, recognizing aspects, faults and mistakes that are part of your life journey. And to remember you are whole regardless of what they’ve been through; that any hole, puncture and damage can also be a gateway back into divinity. Holey Wholly Holy is a grand, operatic and symphonic anthem “about the collective experience that completes the cycle of expansion from ‘me’ to ‘we.’”

 Siem was born in London, but recently spent several years living in Brooklyn with her family. Born into a musical family -- her brother Charlie was a violin prodigy and her sisters Sophie and LouLou were trained as musicians before venturing into the visual arts -- she began playing piano at age five, studying music at age seven and writing her first songs on the piano when she was only 11. Her first composition was an instrumental work to accompany Maya Angelou’s poem, “A Caged Bird Sings.” She later attended the University of Cambridge, before receiving a Ph.D. in music and poetry from Harvard University. After graduation, she was commissioned to write works for opera houses and orchestras including the London Symphony and Royal Opera House.

 Immersing herself in both her music and the workings of the music industry, Siem and her business partner Shani Lehrer recently launched a new label, Sound Sanctum, which she describes as “an artists-for-artists label with a big social change aspect.” The company offer the opportunity to combine music with a message. “Our ethos is to use our music to harmonize the planet from the micro to the macro,” she explains. “We use the music as a tool to create social impact.”

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 SASHA SIEM MAKES HER US DEBUT AT FASHION MEDIA AWARDS

British Singer/ Songwriter, Recipient of the “New Wave Artist” Honor, will Perform One of Her New Singles at Celebrity Studded Event

Prestigious Awards, by the Daily Front Row, Marks the Beginning of New York Fashion Week

New York – September 3, 2019 – Sasha Siem, the British singer/ song writer who burst onto the world stage this year with three global hit singles, will make her American performance debut on Thursday, Sept. 5 at the Fashion Media Awards, the unofficial kick off to New York Fashion Week presented by the Daily Front Row. Also being honored as 2019’s “New Wave” artist of the year, Siem will perform a song from her upcoming album, three singles of which have already been released and watched by millions on global digital and social channels. Siem will join Kate Moss, Zendaya, Emily Ratajkowski, Indya Moore and British Vogue editor Edward Enninful, among others, as honorees at the annual award ceremony, which is being held atop New York’s storied Rockefeller Center in The Rainbow Room.

“I’m so deeply humbled to be the ‘New Wave’ artist of the year, and to be included with such an amazing group of talents and legends,” said Siem, whose upcoming album, Holy (Sound Sanctum Records), will be released later this year. “It is going to be a very special night.”

 A critical favorite, Siem has been hailed as both “a rhapsodic Fiona Apple-meets-Joanna Newsom” and “contagious and quite affecting.” Her three singles released this year, “Holey Wholly Holy,” “Eve Eyed” and “Your Song” have helped her build an international fanbase.

 “We identified Sasha this winter as an up-and-coming artist who commands your attention,” said Brandusa Niro, Editor-in-Chief and CEO of The Daily Front Row. “She has an incredibly unique, poetic voice and a message that resonates with anyone who listens. She was a natural to receive our first ever ‘New Wave’ award, and a fitting choice to be the only artist we’ve ever invited to sing at the Fashion Media Awards.”

 The artist’s performance at the Fashion Media Awards marks the first time she will perform one of her new singles in the US.

 Siem was born in London, but recently spent several years living in Brooklyn with her family. Born into a musical family -- her brother Charlie was a violin prodigy and her sisters Sophie and LouLou were trained as musicians before venturing into the visual arts -- she began playing piano at age five, studying music at age seven and writing her first songs on the piano when she was only 11. Her first composition was an instrumental work to accompany Maya Angelou’s poem, “A Caged Bird Sings.” She later attended the University of Cambridge, before receiving a Ph.D. in music and poetry from Harvard University. After graduation, she was commissioned to write works for opera houses and orchestras including the London Symphony and Royal Opera House.

 Immersing herself in both her music and the workings of the music industry, Siem and her business partner Shani Lehrer recently launched a new label, Sound Sanctum, which she describes as “an artists-for-artists label with a big social change aspect.” The company offer the opportunity to combine music with a message. “Our ethos is to use our music to harmonize the planet from the micro to the macro,” she explains. “We use the music as a tool to create social impact.”

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TIAGO AZEVEDO: REACHING THE HEIGHTS OF THE LOW BROW FORM

Visual Artist’s Creations Probe Pop Culture, Religion, Fashion and Fantasy for a New Spin on the Pop Surrealist Method

Munich - September 3, 2019 -- Conceptual Realism. Cartoon-tainted abstract surrealism. Low Brow. There are quite a few terms to describe the subversive art form that arose from the 1970s underground comic book world, but there is no one like Tiago Azevedo, one of its most practiced and passionate disciples. The artist, based in Germany but raised in Portugal, uses pop culture, fantasy, fables, religion and even works by the Brothers Grimm and Hans Christian Andersen to influence his artwork, which blends classical techniques from the Baroque and Pre-Raphaelite with contemporary concepts, like his unmistakable signature: wildly manipulated eyes, whose dimensions he alters because “it’s the perfect way to directly transfer to the canvas the emotions I want to convey.”

The end result are creations like his most recent “Historical Characters” collection, a seven-piece series that depicts re-imagined figures like Cleopatra, Queen Victoria, Joan of Arc, Marie Antoinette, Napoleon, Louis XIV and Queen Elizabeth immersed in a surrealist milieu. “It started with the desire of coating figures that inspired me with layers of fantasy and mystique,” he says. “These figures touched me either for their life journey or their legendary beauty.” Though blessed with a wild imagination, Tiago found painting actual people liberating. “I do not have to think about how the character will be,” he says. “The image just comes to me in my mind, all I have to do is to gather a series of techniques to translate it to the canvas.” For the charismatic queen of Egypt, he strove to depict “her mesmerizing gaze that seduced two of the most powerful rulers of the Roman Empire” while for the French resistance heroine, he wanted to show “her sensuality despite of her aggressive and masculine charm.” His favorite character, Napoleon, challenged him to capture “his austere figure while also imaging the splendour of his era.”

His preferred method is oil painting “because it allows me to work with multiple layers and achieve the transparency effect I desire,” the artist says. “It also provides contrast and vibrancy of colors that would be difficult to achieve with any other technique. Oil also dries a lot slower, so this gives me time to work on details.”

“Painting is a way to say everything I want, everything that fascinates and inspires me in one single image,” continues the artist. “I have an idea of a particular subject, then comes a blurred image on my mind that I convert into a quick sketch to capture how I want it to be, this is the most creative part, then when it is time to paint, that turns out to be a sequence of technical steps that end in a finished canvas. It is a laborious process with a lot of attention to detail, expression and texture.”

 “Historical Figures” is Azevedo’s third major collection, and his only based on real life figures.

 “I paint mostly portraits of imaginary characters that touch me the most. I have always been passionate about fables,” says Tiago who was born in Portugal on Terceira Island. The lush landscape of the terrain – part of Azores archipelago -- triggered his early imagination and trained his budding eye to the fantastic. “I love the imaginary, the mystique and fantasy inherent to them.”

 The artist’s previous collections -- “Fairytales” and “Religion” – were critical hits in the pop surrealist art community, leading to exhibitions at both the Louvre and Vatican. “My audience tends to be very diversified,” Tiago says. “It consists mainly of people who love the fantastic, but as almost all my paintings are portraits, sometimes people simply fall in love with the way the painted figure looks at them, as if they were talking to them, and curiously these are the people who often purchase my originals simply because they fell in love with the subject.”

 The “low brow” technique has appealed to him since he was a child -- “I spent most of my time painting figures related to fantasy,” he explains – but he put his art career on hold to pursue a more stable profession: architecture. “I felt the social pressure that art was not a profession,” he remembers. He enrolled in Lusíada University in Portugal, and upon graduation worked on several major projects, including Bayerischer Hof Hotel in Munich. “Architecture was undoubtedly an impulse to paint,” he says, adding it was in Germany the seeds of his childhood fascination with fantasy began to take hold. “It was there I became more and more in love with the original version of fairytales, which although a little darker, contain much more juice and matter to work with. The Baroque and the Middle Ages also fascinate me because of the strong contrast and dramatic effecta.” Though he enjoyed the artistic element of his new profession, the experience steered him back to his true love. “I discovered that painting was something that was my nature,” he says. “Painting gradually took over my life and I decided to make it a productive profession. I am sure I made the right decision because now feel complete for doing something that is my true passion.”

So consumed with painting, he has taken to teaching his technique and the form online. His YouTube channel -- youtube.com/user/tgoazevedo -- gives viewers lessons in painting history, art and tutorials.

“It is a great satisfaction to see such a large number of people understanding the concept behind what I create, it makes me feel like my mission of stimulating emotions within people has been fulfilled,” the artist says.

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 ARSEN GURGOV: THE KERATIN WHISPERER

The Celebrated Hair Stylist is the Hot, Hot, Hot Guy for the Popular Hair-Straightening Treatment

 But Women, Take Note: Arsen Knows the Not-Not-Not’s for the Complex, Multi-Layered Process

NEW YORK — July 1, 2019 — Keratin. It’s one of the most popular treatments for women looking for smoother, silkier hair. The protein-based formula is known to eliminate frizz and gives your mane softness and shine. But it’s not a simple treatment, despite what product literature might promise, and the glut of major brands offering straightening-for-all effects might easily confuse many consumers.

Though a common salon service that might require two to three hours and cost an average of $500, keratin treatments are often misunderstood.

Enter Arsen Gurgov, one of the nation’s top stylists and its most pronounced “kera-toligist.”

“Keratin is a protein that hair misses when it turns frizzy,” says Gurgov, who shot to fame for his role in the Today show’s “Ambush Makeover” series. “The Keratin treatment restores the needed protein. It’s the perfect solution for everyone’s biggest hair problem—unmanageable hair. It makes curly strands soft and sleek so you can style your hair the way you want without a salon blowout. But it’s not just the product you use, it’s actually how it’s applied.”

“One size does not fit all hair types it's a discretionary thing. A keratin treatment requires the stylist to study your hair to assess what you really need,” says Gurgov, a top talent with two decades of experience. He works out of an eponymous Upper East Side studio—a loftlike penthouse on 60th Street between Madison and Park -- where he regularly counsels his customers on the do’s and don’ts of getting a new ‘do.

Gurgov’s technique, mastered by performing thousands of treatments, is to combine a range of brands and products. Not all follicles are created equal, and blind loyalty to one particular label can get Arsen simmering as hot as his iron.

“Hair has unique qualities and requires different products,” says the stylist, matter-of-factly. “There are millions of brands, and each approaches hair uniquely. For example, if you had a great treatment and told your friend which product was used, they might want to have the same thing. But what works on you might not work on your friend. You have to look at the condition of the hair, is it healthy, or perhaps a bit brittle? Maybe they have had a previous keratin treatment that really burned their hair Everyone’s hair is so unique—a stylist must use discretion on how to create a custom treatment.”

 Gurgov has researched and identified the best brands and products and is continually studying the latest industry developments.

 But in addition to using top-quality products, the application process is key. After the product is combed through the strands, a flat iron is used to smooth the hair. As the temperature of some irons can reach as high as 450 degrees, this can be a dangerous part of the process.

 “It's very, very important to have a flatiron with an adjustable temperature gauge, so you have the ability to control it,” Gurgov says, noting that different parts of a head of hair often need a range of temperatures, from a simmering 350 degrees, an intense 450 degrees or a still-simmering 350.

The composition of keratin is another consideration. “Some are silicone based, some are water based,” Gurgov says. “A stylist must decide what will work best in each situation. If someone has an oily hair or scalp, a silicone-based product would be a mistake. is Also, keep in mind that all of these products contain some form of formaldehyde, and a well-ventilated application space is essential for the client and the stylist team.”

 The most important no-no? Washing your hair too often.

 “The less you shampoo your hair, the longer your keratin will last,” says Gurgov, who suggests washing once a week because a treatment might lose effectiveness after 24 shampoos. “Shampoo is only meant for your scalp not so much for the hair,” he adds. “Since it's a film, the more you shampoo, the more film your remove.”

 Finally, look closely at the ingredients: The best keratin treatments use paraben-free, sulfate-free formulas.

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360BESPOKE HIGHLIGHTS CLIENT PLACEMENTS IN NY TIMES, WASHINGTON POST, USA TODAY BILLBOARD AND TODAY, AMONG OTHER MEDIA PLATFORMS IN BI-ANNUAL REPORT

 Boutique Agency Also Shares New Projects, Products and Promotions

NEW YORK – June 28, 2019360bespoke, a boutique media agency providing public relations services to luxury brands, personalities and global artists, today released its Summer 2019 Newsletter, a report that shares press placements and updates from its esteemed collection of clients. Among the high-quality placements are the New York Times, USA Today, the Washington Post, WWD, Post, Billboard and Today.

 “2019 has been incredibly eventful, but we like to take a beat every so often and share our clients’ achievements and also their upcoming news,” said Jeremy Murphy, Founder of 360bespoke. “The great brands and talents in our collection always generate incredible fascination and interest with the media.”

 Charlie Siem, the internationally renowned violin virtuoso, continues to grow his global footprint. In June, he was tapped to perform at the tribute to Karl Lagerfeld at the Grand Palais in Paris. The ceremony, staged by the houses of Chanel, Fendi and Karl’s eponymous label, included a grand celebration of his life and work among 2,500 friends, colleagues and lucky admirers. Charlie performed Paganini n.24 Capriccio on stage as Helen Mirren read famous quotes from The World According to Karl, a book of his most outrageous statements. The violinist was good friends with Karl, and they worked together frequently, including appearing in his book Little Black Jacket, which he did with former French Vogue editor Carine Roitfeld, and the classic marketing campaign for Dior, which Karl personally photographed. Charlie was enlisted among many other celebrities to honor Karl’s talent and genius at the celebration, which made headlines around the world, including the New York Times, USA Today, W Magazine and many other platforms. Looking ahead, Charlie will be featured in both Cigar Aficionado and Lamborghini magazines.

Critically-acclaimed counter tenor Iestyn Davies earned stellar reviews in May at Vocal Arts DC at the Kennedy Center Terrace Theater, where, in a varied program, he sang songs by Dowland, arias by Handel and even Eric Clapton’s “Tears from Heaven.” The Washington Post called his voice “arresting … its sound at once otherworldly and rich, dense and thin, with the clarity and heavy sweetness of plum wine.” He also recently worked with song writer Michael Nyman on the new album If, which The Guardian hailed as “a fresh and delicate collaboration” and raved about Davies’ “vocal purity.”

Deborah Mitchell, the creator of the Heaven skincare brand, has created a global empire based on her mind-blowing formulas, like her bee venom serum. It’s earned her a worldwide clientele, from celebrities (Victoria Beckham) to the Royal Family (most famously Camilla, who gifted her products to Kate and Meagan). Deborah was featured in both The Daily Front Row and Simply the Best, which both gushed over her entire line, from cleansers to masks, wipes, moisturizers, hair and nail care products.

 Proving talent runs in the family, Sasha Siem, sister to violinist Charlie, has generated media attention for her upcoming album, Holy, and the many singles that have been released before its debut later this year including “Eve Eyed,” “Holey Wholly Holy” and a cover of Elton John’s “Your Song.” Sasha was featured this spring in Billboard, Gotham magazine and a full-page feature in WWD and was named part of the “New Wave” of artists in the Daily Front Row, the official magazine of New York Fashion Week.

Jeff Leatham, the famous artistic director of Four Seasons hotels in Paris (the grand George V), Beverly Hills and Philadelphia, has earned recognition as the rock and roll florist. His displays and presentations are the most unique and unabashed the flower world has ever seen. He was recently profiled by USA Today in a glowing feature that included some of his most inspiring insights. “I create lasting memories, and I put smiles on people’s faces every day,” he told the newspaper. “That’s the best part of my job, from when we do a huge installation and people are like ‘oh my God,’ a knock you on your ass kind of thing, to the simplicity and the beauty of one of my guys ringing someone’s doorbell and there’s a beautiful flower arrangement in their hands from someone that they love. The fact that I create something that makes people smile? I’m a pretty lucky guy.” The world is luckier to have him.

 We are very proud to partner with a new company out of Dallas called FLY to promote their new lines of men’s grooming products. FLY is a brand that brings a retro, classic twist to men’s lifestyle, and its collection includes two hair pomades, shaving creems, scented candle and a stylish leather Dopp kit. It’s evocative of rugged Hollywood legends like Steve McQueen and the classic masculine elegance of modern-day marquee idols and is available in fine men’s grooming lounges around the world, as well as online orders through its website. The hair pomade was listed as a great Father’s Day gift by The Daily.

One of our very first clients is the French lifestyle brand Vicomte-A, which brings a cheeky Cote d’Azur vibe to casual and elegant fashion. “Always elegant but sometimes impertinent,” they describe themselves. “Traditional and yet Audacious. Quirky but not frivolous, eccentric but always refined. Often ironic but never facetious. Colorful but not garish. Resolutely French yet always positive. Rooted in its values but always modern. Confident but never nonchalant.”  The brand, with 300 locations across the globe, including Paris, St-Tropez, Deauville, Dubai and Tokyo, recently unveiled their 2019/20 “Tutti Frutti” collection and it’s indeed bursting with flavor.

Two of Wands, the knitting company started by Alexandra Tavel, recently revealed its “Retro Summer Collection,” a collaboration with Lion Brand Yarn featuring a classic, 70s-inspired retro vibe. Light and breezy, this tee will be a go-to all summer long. Its contrasting neck and arm bands complement the perfect T-shirt base while a duplicate stitch sunset adds even more vintage charm. Two of Wands patterns are a fresh, modern approach to the timeless fiber arts of knitting and crochet.

We also started working with Scentbird, the subscription service that delivers beauty and fragrance products to 300,000 people every month. The brand unveiled in June a “Healing Crystal/ Gemstone Collection,” which features five masks with the natural healing powers of Rose Quartz, Amethyst, Citrine, Moonstone, and Black Onyx. The capsule collection, hailed as one of the year’s Best Beauty products by US Weekly, is designed to harness the unique holistic properties of gemstones and target a variety of skin conditions, from anti-aging to inflammation. Whether looking for a moisturizing and nourishing treatment, cooling and calming or a warming skin detox, the Scentbird “Healing Crystal/ Gemstone Collection” offers a range of benefits and textures to personalize anyone’s skincare routine.

 360bespoke partnered with author Sarah Rose and her publisher Penguin Random House, to promote the new book D-Day Girls: The Spies Who Armed the Resistance, Sabotaged the Nazis and Helped Win World War II, which shared the never-told-before story of three women who went behind enemy lines in Nazi France and help set the stage for the D Day invasion. On the eve of its 75th anniversary, Sarah embarked on a northeast book tour, as well as a launch campaign covered by Today, which called it “inspiring and empowering” and “even if you don’t like non-fiction pick up this book”, WWD and New York Lifestyles, among other media. The book received rave reviews, including by bestselling author Erik Larsen (The Devil in the White City and Dead Wake), who gushed, “Sarah Rose leaves you marveling at the sheer courage shown by these women of Churchill’s Special Operations Executive, who risked all to fight the Nazis and prepare for D Day.”

 Turning our attention inward, 360bespoke was proud to celebrate our three-year anniversary with a week-long video series featuring our friends, colleagues and clients extending their warm wishes. Featured in the montages, edited by Bryan Henao, were Neil Patrick Harris, Mayim Bialik, Isaac Mizrahi, Matt Lanter, Cote dePablo, Iestyn Davies and many others. We were also very pleased to announce we’ve brought on media executive Harry Grapenthin, most recently a senior VP at BurrellesLuce, to open a London office for 360bespoke. The news generated headlines in both WWD, O’Dwyers and the Hamptons Daily Front Row edition.

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VIOLIN VIRTUOSO CHARLIE SIEM PAYS HONOR TO FRIEND AND COLLABORATOR KARL LAGERFELD

AT GRAND PALAIS TRIBUTE

Paris – June 20, 2019 -- Violinist Charlie Siem was one of a handful of artists, friends and collaborators of the late Chanel artistic director Karl Lagerfeld to honor the designer at a tribute held Thursday, June 20 at the Grand Palais in Paris. The ceremony, staged by the houses of Chanel, Fendi and Lagerfeld’s eponymous label, celebrated the life and work of the fashion legend with a presentation filled with video of Lagerfeld as well as photos, speeches music, dance and recital of his many of his writings. Siem performed Paganini n.24 Capriccio on stage as Helen Mirren read famous quotes from The World According to Karl, a book of his most outrageous statements. Also appearing and performing at the tribute were actress Tilda Swinton, musician Pharrell and model Cara Delevingne, among a small group of others. Siem performed Paganini n.24 Capriccio on stage as Helen Mirren read famous quotes from The World According to Karl, a book of his most outrageous statements.

 “It was an honor to have been part of the tribute conceived by the brilliant Robert Carson and to re-invent Pagannin’s 24th caprice with amazing Helen Mirren,” said Siem. “What a force of nature he was and what an impact he had with his incredible talent and discipline but also his kindness, wit and curiosity.”

 The musician was good friends with Lagerfeld, working together on numerous projects, including appearing in his book Little Black Jacket, which he did with former French Vogue editor Carine Roitfeld, and the classic marketing campaign for Dior, which Karl personally photographed.

 Siem travels the world performing with the most prestigious orchestras and symphonies, including The Royal, the Moscow and the Rotterdam Philharmonic Orchestras; the Czech and the Oslo National Symphony Orchestras, as well as conductors including

 Charles Dutoit, Edward Gardner, Yannick Nézet-Séguin, Sir Roger Norrington, Libor Pesěk and Yuri Simonov. Siem has also performed onstage with stars like The Who, Bryan Adams and Jamie Cullen.

 Born in London, Siem studied the violin at the Royal College of Music with Itzhak Rashkovsky, and later with Shlomo Mintz, while attending Eton College and Cambridge University. At only 30 years of age, he became the youngest Professor of Music in the UK (Leeds College of Music). He performs with one of the rarest instruments on the classical music stage -- a priceless 1735 Guarneri del Gesù violin once owned by the king of Prussia.

 The musician has also emerged a style ambassador for brands like Dior, BOSS, Giorgio Armani and Dunhill. In addition to being featured in their global marketing campaigns, Siem is often called upon to perform at their shows and events. He has been named to Vanity Fair’s International Best Dressed List in 2014 and 2017. 

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TURNING THE SLIDE: Top NYC Educator Caitlin Meister Shares Tips on Keeping Your Kids Learning and Engaged During the Summer Slow Season

Summer may have kids feeling too cool for school, but it’s the ideal time for learning according to one of New York’s most respected educators: Caitlin Meister, founder of The Greer Meister Group. She and the tutors at her private tutoring and educational consulting practice are among the most experienced and accomplished in the city, and they’ve been teaching children of all ages for more than a decade. This summer, they are giving parents tips to ensure that their kids don’t suffer the “summer slide.”

“You don’t have to be in a classroom to learn,” says Meister. “Summer provides an opportunity for learning experiences that we’re too busy for during the school year. There are wonderful ways for parents to keep their children engaged over summer; the key is doing it. It’s a long time to be out of school. We can help make those ten weeks feel exciting rather than daunting.”

In fact, recent U.S. studies confirm that students lose 2.6 months of grade school equivalency over the summer. Teachers spend 4-6 weeks at the start of each school year reteaching material from the previous spring.

“Kids can naturally feel burnt out from school-style learning and want to enjoy the summer,” Meister says. “The key is to make summer learning fun and interesting.”

 She has five suggestions for keeping kids engaged and learning over the two-and-a-half-month break:

 DEEP DIVE! Let your kids tell you what they want to learn this summer

“Choose a topic that interests your child and take advantage of the unparalleled opportunity that summer offers to deeply explore that subject – without the limitations of a bell ringing or a teacher saying, ‘It’s time to move on,’” Meister says. Whether it’s dinosaurs, electricity, mythology, or unsolved mysteries, there are books, games, projects, museums, and day trips that kids can enjoy with parents, caregivers, or independently as they dig down and immerse themselves in a subject. “The trick”, says Meister, “is to make sure that it’s something that your child wants to learn about and that you can devote quality time to it.”

MAKING CONNECTIONS: Helping your kids analyze and make inferences

“One of the most important skills that we can teach our kids is how to make inferences and connections among what they read, their own lives, and the world around them,” Meister says. Summer doesn’t have the same constraints that the school year has, so it’s the perfect time to foster your child’s skills. Try reading together and relating what you read to your child’s life, something else they’ve read, or to the greater world. What are the similarities? What are the differences? How could one benefit the other? Just one conversation per day can help teach kids to be critical thinkers, adept analyzers of literature, and give them a foundation for interdisciplinary learning. Beyond those benefits, developing inference skills can also help foster kids’ compassion and empathy. Finding time for it doesn’t have to be a burden. Even if you only have a few minutes to read together at bedtime, the conversations can continue throughout the week – in the car, while running errands, or at the breakfast table. Do your kids FaceTime with a grandparent or other relative? Encourage them to read the same book so that your kids can have conversations with people who offer different perspectives based on their own life experiences.

LOGICAL REASONING: Playing with patterns

“Strong logical reasoning skills will support your child in any discipline. Patterns underpin math, science, language, art, music… They are everywhere,” Meister explains. It can be simple: Look for opportunities to identify trends, patterns, and sequences. Ask your child, “What comes next?” or “What would happen if we changed this piece?” According to Meister, “Logical reasoning is something that parents can teach in a few minutes throughout the course of a regular day.” Learning doesn’t have to mean sitting at a desk or using a book or worksheets! You can invent puzzles. Try asking: "If A and B happened, what would happen next?" While out for a walk, try asking: "We usually walk to the left here to get to the store, but if we were to turn right here and then left on the next corner, what would I see?" Or you could ask, "When we get home, we usually take off our shoes, wash our hands, have a snack, and read a story on the sofa. If we decided to do those things in reverse order, what would we do second?" Even something as simple as setting the table for dinner presents opportunities for playing with patterns. If your child has learned a particular pattern for placing napkins, plates, and silverware, change something about the pattern and ask her to identify it, or ask her to devise a new pattern and see who in the family can figure it out. There is also a great opportunity when reading stories with any sort of cliffhanger: Pause to ask your child to make a prediction about what will take place next. “Patterns and sequences abound in our daily lives,” Meister points out. “All you need to do is teach your child where to look for them.”

LISTEN UP! Audiobooks for the whole family

“We all know that reading is one of the best ways to avoid the ‘summer slump,’” Meister says. “But if your child isn’t a self-motivated reader, summer reading can feel like a battle that you’d rather avoid. Who wants tension when you’re on vacation? Audiobooks are a great way to make reading more appealing.” A study done by the University College London measured participants’ physiological responses when listening to an audiobook versus watching a movie adaptation of the same scene. Participants were more engaged with the audiobooks than the movies! According to the researchers, people “had stronger physiological responses for auditory stories including higher heart rates, greater electrodermal activity, and even higher body temperatures. We interpret these findings as physiological evidence that the stories were more cognitively and emotionally engaging when presented in an auditory format. This may be because listening to a story is a more active process of co-creation (via imagination) than watching a video.” Another study, conducted by education nonprofit WestEd, found that students who listened to audiobooks as a component of their literacy instruction outperformed their peers in motivation to read, vocabulary, and reading comprehension. “Listening to audiobooks is an activity that the whole family can share,” Meister explains, “and it’s something that you can do almost anywhere, including while on the go. It’s the perfect way to keep up summer reading.”

WHAT’S NEW? Expanding young minds one summer at a time

Remember the first tip about child-driven learning? How about exploring something new? “Children are growing, they are developing perspectives, and they are exploring new ideas every day. The world is full of opportunities that they might not know about yet,” Meister says. “The school year is scheduled, and there isn’t always time or energy to take a chance on something completely unfamiliar. The summer is the perfect time to choose an area that your child hasn’t been exposed to yet and enroll him/her in class, go on a field trip, or put together hands-on, project-based explorations at home. When a child isn’t in school all day, there are a lot of opportunities to take risks and explore.”

 The Greer Meister Group is a private tutoring and educational consulting practice specializing in content mastery, cognitive flexibility, resilience, and academic independence and perseverance. The group’s tutors are among the most qualified, accomplished, and inventive educators in the tri-state area – Ivy League graduates, published authors, internationally-renowned performers, learning specialists, and more.

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RAD GIFTS FOR DAD

ON HIS FAVORITE DAY

Forget boring ties, boozy brunches and gift cards that will never get redeemed. This Father’s Day give dad something he doesn’t have to pretend to enjoy.

Like the harrowing, true story account of a group of spies who helped set the stage for the D-Day invasion. The twist? They were women! Sarah Rose’s best-selling book “D-Day Girls: The Spies who Armed the Resistance, Sabotaged the Nazis and Helped Win WW11” is already in its fifth printing and becoming the beach-read of summer. The book focuses on the inspiring, dramatic story of three of the women who were recruited to, as Winston Churchill ordered, “set Europe ablaze” and infiltrate from within. In 1940, a year into World War II, Britain was locked in a battle for its continued existence. The Prime Minister needed a way to infiltrate the Continent, so he created a secret agency, the Special Operations Executive (SOE). But with most soldiers at war, he had run out of men. So, he turned to an untapped source for his elite spies. “These women broke barriers, smashed taboos, and altered the course of history,” says author Rose. “They were sent undercover, so they never expected glory, and their story was classified for almost seventy years after the war. On the seventy-fifth anniversary of D-Day, it is an honor to tell their story.” 

Keep pops looking hot with FLY, a new grooming brand that brings a retro, classic twist to men’s lifestyle. Featuring two hair pomades, shaving creem, scented candle and a stylish leather Dopp kit, FLY evocative of rugged Hollywood legends like Steve McQueen and the classic masculine elegance of modern-day marquee idols. The FLY No. 4 Shaving Creem features silicon and cocoa butter, as well as Vitamin E that add a smooth, stylish touch. “It has to be seamless and painless, but also feel good,” says founder Ted Hoffman. “Our Shave Creem, FLY No.4 does all that, and then some.” Similarly, the FLY Pomades No. 1 and 2 “are a great finishing touch to any haircut/hairstyle,” Hoffman adds. “They have a firm hold and enticing scent.”

A subscription to Scentbird’s monthly fragrance and beauty deliveries will have him smelling fresh, too. From Acqua Di Parma to Burberry, Bvlgari, Dolce Gabana and Prada, Scentbird features more than 700 brands in its collection.

Raising children can stress any parent, but they don’t have to look it. Cutting-edge, organic skin care products from the UK-based brand Heaven will give dad a youthful glow no matter what trouble the kids are up to. Created by Deborah Mitchell, Heaven’s men’s line is popular with celebrities, athletes and even a royal or two. The O2 Eye Cream is a foolproof remedy to ease fine lines and wrinkles while brightening any dad’s eyes. Or, have him try the Heaven Black Bee Venom Mask, which will give him a soft, supple and youthful complexion. “It’s the one cream that totally transforms your skin, similar to injectables such as Botox,” says Mitchell. “The skin believes it’s been stung so the muscles and lines relax. It’s a miracle cream. It’s all the power you need.” And the best way to maintain healthy skin? Hydrate! Heaven’s best-selling, non-greasy M4M Anti-Ageing Moisturizer is all he’ll need to start his day looking fresh.

He may look less stressed, but does he feel it? An afternoon listening to the classic sounds from violinist Charlie Siem will put anyone at ease and make them relax. The British musician is one of the most respected virtuosos on stage, having performed with the world’s most famous orchestras and conductors. He’s also a pop culture phenomenon, often appearing on stage with stars like Lada Gaga, Bryan Adams and the Who. Siem, whose album Under the Stars (Sony) was a rare classical music hit, has also been featured in campaigns for Dior, Armani and Dunhill.

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FLY, A GROOMING BRAND THAT BRINGS RUGGED MODERNITY TO MENS’ LIFESTYLE,

NOW AVAILABLE IN SALONS AND ONLINE

Shaving Creem, Hair Pomade, Signature Candle and Leather Dopp Kit Among First Products

 Brand Evokes Attitude of Screen Legends Steve McQueen among other Leading Men

DALLAS– The newest entrant into the grooming market is FLY, a brand that brings a retro, classic twist to men’s lifestyle. Debuting with two hair pomades, shaving creem, scented candle and a stylish leather Dopp kit, FLY is evocative of rugged Hollywood legends like Steve McQueen and the classic masculine elegance of modern-day marquee idols. The products are available in fine men’s grooming lounges around the world, as well as online orders through FLY’s website.

FLY Is a brand that is cool, vintage and independent,” says founder Ted Hoffman, a former hedge fund manager who grew the brand from its origin as a men’s grooming lounge in Dallas. “We see a niche in providing quality, classic products with a modern twist. Guys aren’t looking for over the top marketing or packaging. They want something stylish and a bit retro/vintage. We are looking to create more than just products but an attitude and way of life.”

 Hoffman looked to icons like Steve McQueen as inspiration for his brand. “He was the arbiter of cool and the most versatile of men. He was a guy’s guy but cared about how he looked. He was rugged, but it wasn’t spontaneous. He put some effort into it. And that’s cool. Even in that time, men wanted to look their best. And that never changed – you look at celebrities like George Clooney or Ryan Gosling and see how they carry themselves with sophistication and swagger. You can look dapper and masculine at the same time. You don’t have to be a celebrity to look like that.”

 Hoffman has grown FLY into a brand with a global footprint, with retailers around the world, including Hong Kong, selling its products. He has also created strategic partnerships with companies like Fossil, Equinox, Lululemon Athletica, Haagar and Trunk Club, among others.

 The story behind FLY began in an Airstream trailer. Hoffman, who found success on Wall Street before moving to Dallas to run a hedge fund, was inspired to open a men’s lounge after seeing an exhibition of vintage LIFE magazine photos. The nostalgic, simple way of life depicted in the images convinced Hoffman there was a hunger for a classic, throw-back salon where guys could be guys. He put his finance career on hold, restored an Airstream and opened up FLY, a lounge offering men’s haircuts, shaves and other grooming services.

 “At the time, barbering was trying to make a comeback and we felt there was a really needed an authentic, cool barbershop,” says Hoffman. “I also thought having it mobile was a great twist. I saw firsthand how men approach grooming. It’s about simplicity and style without the fuss.”

 It’s convinced Hoffman there was an opportunity to create a lifestyle brand inspired by the lounge. He started with essential men’s products -- shaving cream and hair pomade – and searched for ways to make them unique to FLY.

 “I started with the basics: What works? What do guys need and want and how can we make it better?” Hoffman says.  “You want the best ingredients from the best makers. Something that is effective, safe and will help and accentuate the hair and skin. And I tweaked it a little. Users will know and feel the difference with FLY.”

 The FLY No. 4 Shaving Creem includes silicon and cocoa butter, as well as Vitamin E that add a smooth, stylish touch. “It has to be seamless and painless, but also feel good. Our Shave Creem, FLY No.4 does all that, and then some,” Hoffman says.

 Similarly, the FLY Pomades No. 1 and 2 “are a great finishing touch to any haircut/hairstyle. They have a firm hold and enticing scent.” Pomade No. 1 offers users a strong hold, while No. 2 provides a medium hold.

 The FLY “Transit Goods” candle arose from customers noticing and liking the scent from the Airstream lounge. “I kept getting feedback from customers, barbers/barbershops and of course all of my female friends that the fragrance was too good to not attempt in a candle,” Hoffman says. “Our signature scent, Amber Mahogany, evokes emotions and memories instantaneously. And that was important for us to distinguish the FLY brand. Our candle has a very unique scent. It almost has a taste. And it’s disarming and unexpected.”

 Finishing the first collection is a leather Dopp kit to carry FLY products. “I wanted a way for guys to keep all the products together when they traveled, but in something simple and stylish. You don’t need too many bells and whistles,” Hoffman says. “Our customers are on-the-go, they are constantly moving. And in this day and age when you’re going through TSA and they’re moving items out of your bags, you want something cool. Our Dopp Kit is 100% leather, lined and perfectly sized is a head turner.”

 The four products represent the first collection by FLY, but plans are already underway to introduce more into the men’s market.

 “FLY will appeal to everyone, regardless of age,” says Hoffman.  “Our ingredients are time tested and effective, our price points are super reasonable and accessible, our packaging is classic without being pretentious and our message and brand is inclusive.”