Ex-CBS Vet Merges His Communications Firm 360bespoke With E2W Collective
Jeremy Murphy's 360bespoke will serve as E2W's luxury division.
By Alexandra Steigrad on June 21, 2017
Jeremy Murphy, the former vice president of communications for CBS and creator and editor of CBS Watch Magazine, has folded his boutique firm 360bespoke into the agency E2W Collective.
According to Murphy, who launched 360bespoke last year, the agency will serve as E2W’s luxury division. Thus far, 360bespoke’s clients have included violinist and model Charlie Siem, opera singer Lestyn Davies, George V Paris artistic director and celebrity florist Jeff Leatham, U.K.-based skin-care brand Heaven, and French fashion labels Vicomte-A and Diamant Blanc.
Murphy’s firm, which includes board members Cathie Black, Angela de Bona, Vivian Deuschl, Cable Neuhaus, Andrew Goldman and Luis Miranda, is also working with Patrick Demarchelier to bring his Images et Mode photo exhibit to New York.
The two companies will offer public relations campaigns, marketing, branding and influencer strategies, content development and special events services to luxury clients, including hospitality, travel, style, beauty, fashion and chef-driven restaurant brands. E2W and 360bespoke will maintain offices in Los Angeles, New York and Nashville.
“E2W Collective has 20 years of experience offering media services to a wide portfolio of clients, and now through 360bespoke we are able to expand our capabilities to the growing luxury sector,” said E2W chief executive officer Elizabeth Much. “In just a year this firm has built a reputable brand with marketers around the world. In addition, they share our values and culture, as well as our commitment to providing the most effective, creative and thoughtful media campaigns to clients. We are very pleased to welcome the 360bespoke team into the E2W family.”
Murphy, president and ceo of 360bespoke, will serve as the division’s president and Steve Holt will serve as chief client officer. Kim Myers Robertson will continue to work as a consulting creative director.
“Joining the E2W Collective gives us a broader reach and scale, and more resources to help our clients grow their brands across the globe,” Murphy said. “We have spent the last year establishing a profile in the luxury category and building a collection of clients that represent the very best. And by joining E2W, we are aligning with the best. This is one of the most creative and hardest working team of executives working today, and their growing roster of clients has made them a force to be reckoned with. We could not be happier to join this incredible company.”
Women's Wear Daily
LONGTIME CBS VETERAN LAUNCHES BOUTIQUE COMMUNICATIONS FIRM
Murphy's new firm, 360bespoke, targets the luxury space.
By Alexandra Steigrad on June 10, 2016
Jeremy Murphy, the former vice president of communications of CBS and creator and editor of CBS Watch magazine, is opening his own boutique media agency called 360bespoke.
The New York-based agency, which will officially open its doors on September 12, will offer public relations, communications, marketing, branding, media training and content development to select clients in the luxury space. This includes fashion, travel, lifestyle and the arts.
Murphy, who spent 10 years at the helm of Watch magazine, said the firm would have a presence in Florida, Washington, D.C., Los Angeles, and eventually, London.
Aside from Murphy, the firm includes chief operating officer Joseph Wilson, who worked as director of brand relations at Watch magazine; vice president Monica Neville Barber, a former communications executive from News Corp., and senior vice presidents Faith Zuckerman, of the Arnell Group and Fine Line pictures, and Wendy Gordon, who worked on food and beverage communications for the Ritz Carlton Hotels.
At launch, the firm has a roster of 14 clients, including European lifestyle brand Vicomte-A; violinist and Dior Homme ambassadorCharlie Siem; model Johannes Huebl; celebrity florist and artistic director of the George V Paris hotel Jeff Leatham; opera star Iestyn Davies; spa, skin and beauty brand Cornelia; model and British Fashion Council ambassador Robert Konjic; Deborah Mitchell, a London-based creator of Heaven skin care and beauty products; fashion and brand photographer Ian Derry; LA-based interior decorating firm Merrell-Williams Designs, and model Bertil Espegren, who owns Miami’s Bertil Bernhardt Design & Art Gallery.
“The collection of clients we have is going to open a lot of doors to big brands in the luxury space who want to align with first-class talent,” Murphy told WWD.
Well, at least ,that is the hope.
Murphy, who spent 14 years at CBS, explained that 360bespoke would work to get clients in front of “mainstream press.” He cited Siem as an example of a client who has had success with fashion brands and magazines, alike.
Former Ritz-Carlton Executive Steven Holt Joins 360bespoke As Its Chief Travel And Luxury Officer
Photographer Kim Myers Robertson to Serve as Agency's In-House Creative Director
Author and Journalist Sarah Rose Added to Advisory Board
NEW YORK, Dec. 9, 2016 -- 360bespoke, New York's fastest-growing media agency, announced today five key additions to the firm as it continues to establish itself as a destination for global talents and brands in the luxury space.
Steven H. Holt, former Regional Director, Public Relations, Americas for The Ritz-Carlton Hotel Company, has joined the boutique agency as its Chief Travel and Luxury Officer, a senior management position that will draw on his 20-plus years of experience in those categories. During Holt's tenures he has opened multiple luxury hotels, rebranded and concepted restaurants, acted as a brand spokesman to the global media and advised senior leadership on media relations and crisis management. "Steven is in a class by himself when it comes to the best in hospitality and global luxury," said Jeremy Murphy, President and CEO, 360bespoke. "He has an impeccable reputation throughout the industry and has its most envied media relationships. I have worked with him for more than 10 years and have come to know him as one of the smartest executives with the utmost professionalism, experience and taste."
As Chief Travel and Luxury Officer, Holt will lead the agency's efforts to increase the firm's clientele in those respective categories, which also comprise hospitality, dining, wine and spirits. Holt's experience with The Ritz-Carlton Hotel Company included leading media relations for the brand and its many properties throughout the Americas. He will lead the agency's operations based in Beverly Hills, California.
Additionally, 360bespoke has appointed Kim Myers Robertson, a respected editorial and commercial photographer, as its Creative Director, where she will work with the company's client collection on image marketing and branding campaigns.
Bestselling author and journalist Sarah Rose also joins the 9-person advisory board for 360bespoke, bringing journalistic and literary experience to the agency. Her first published book, For All the Tea in China: How England Stole the World's Favorite Drink and Changed History (Viking) was a brisk seller in book stores around the country and named Book of the Week by the BBC.
As Creative Director of 360bespoke, Kim Myers Robertson will draw on her years of experience as a high-end commercial and editorial photographer to help clients achieve the imagery and design they desire for their brands. "Kim has a photographic eye like no other in the industry," said Murphy. "She has a keen ability to make any subject feel comfortable while capturing the most beautiful images. She is a top talent and an obvious choice to add to our growing family at 360bespoke."
Steven H. Holt is a luxury branding and hospitality executive with more than 20 years of public relations, marketing and media strategy experience working with luxury brands, including 12 years at The Ritz-Carlton. Joining the company in 2004, he directed public relations, marketing and communications for its Bachelor Gulch resort, one of the flagship properties of the hotel collection. While there, he developed and executed national media for the relaunch of its signature restaurant as Spago by the Wolfgang Puck Fine Dining Group.
From there he was the key media leader for the opening of The Ritz-Carlton, Lake Tahoe and its Manzanita restaurant, created by celebrity chef Traci Des Jardins. Following the opening, Holt relocated to San Franciscowhere he directed media relations for three Northern California Ritz-Carlton Hotels. Moving to Los Angeles in 2013, he took over media strategy for The Ritz-Carlton Hotels of Hawaii and Colorado while also executing the opening of The Ritz-Carlton, Rancho Mirage.
Holt was later promoted to Regional Director, Public Relations, The Americas where he directed media strategy for 49 hotels in North and South America and was part of the team that created the Social Media Influencer strategy. Holt departed The Ritz-Carlton Hotel Company to launch his on-going consultancy, Steven Holt Communications and joins 360bespoke as Chief Travel and Luxury Officer based in Beverly Hills, California.
Kim Myers Robertson's inquisitive eye, cinematic approach and discerning point of view have drawn the attention of some of the world's best-known publications and brands, including Vogue, Elle, Marie Claire, Glamour, Moet, Covergirl and Clinique. At age 18, Myers Robertson moved to Paris to study at the Paris Fashion Institute, and then came back to New York to intern for legendary photographer Francesco Scavullo. She also continued her education at the Fashion Institute of Technology, Parsons School of Design and School of Visual Design. In addition to photography she directs video and has worked with luxury brands such as Clinique, New Beauty, Nest and Gap Kids, among others.
Sarah Rose is a journalist and author, currently at work on a book about 39 women who parachuted into occupied France during World War II to arm and train the resistance. A Ungentlemanly War: The Women of Churchill's Secret Army will be published by Crown in 2018. As a reporter in New York, Miami and Hong Kong, she has covered a range of beats – cops, courts, schools, diplomacy, food, travel, celebrities, equities and labor. Rose writes The Wall Street Journal's "Dynasties" column, profiling New York's real estate billionaires, and is the dating columnist for Men's Fitness. In 2015, the Society of Professional Journalists awarded her First Place in Reporting for her feature on the last roundup of wild cattle in Hawaii.
360bespoke (www.360bespoke.com) is an all-inclusive media agency offering bespoke services in public relations, marketing, brand management, content development, media training and events. The firm was started by former CBS executive Jeremy Murphy and his CBS colleague Joe Wilson. With a very select group of first-class clients, talents, brands and endeavors in its collection, 360bespoke concentrates its experience in the luxury, travel, fashion, beauty, lifestyle and arts categories.
Chief of Staff
DAILY FRONT ROW - September 13, 2016
June 22, 2016
Former CBS Executive Jeremy Murphy Opens Boutique Media Agency
360bespoke to Offer Public Relations, Marketing, Branding, Unique Content Development and Media Training to Exclusive Collection of Clients Around the World
NEW YORK, June 22, 2016 -- Media executive Jeremy Murphy announced today the debut of 360bespoke (www.360bespoke.com), a boutique agency that will offer public relations, communications, marketing, branding, unique content development and interactive/ social media strategies to select clients in the luxury space. The former vice president of communications of CBS and creator and editor of Watch! magazine has opened the New York-based firm at 745 Fifth Avenue.
360bespoke, which Murphy has founded with CBS colleague Joseph Wilson, will draw on more than 20 years of experience in media, publishing and communications. Presenting a 360 perspective, the team will focus its experience in travel, fashion, beauty, lifestyle and the arts on exclusive brands and international talents and icons. Murphy will serve as the agency's President and Chief Executive Officer. His partners include Wilson, former director of brand relations at Watch! as Chief Operating Officer; Chief Client Officer Faith Zuckerman, previously of the Arnell Group, the Gersh talent agency and Fine Line Features; Senior Vice President of Marketing, Sales and Branding Aric Webb, a veteran of Maxim and Stuff magazines, Virgin and Atlantic Records; Chris Carbone, Senior Vice President of Sales/ North East; Vice President of New Business Development Monica Neville Barber, former marketing chief for News Corp. properties in New York and Boston; and Ashley Cooper, London-based Director of Client Services.
"In today's media climate whoever screams the loudest gets the most attention," said Murphy. "We want to reverse that paradigm and offer our clients meaningful, well-thought out service and campaigns that filter out the noise. 360bespoke is going to be a very sophisticated, curated agency with a first class collection of brands and talents that represent only the best. Many of our clients are friends and colleagues I've had for many years, and it's a privilege to work with them in this new capacity."
"I'm incredibly pleased to be a part of 360bespoke and look forward to this new venture," said Charlie Siem, the internationally-known violinist and face of brands like Dior, Giorgio Armani and Dunhill who has signed on as a client. "I've known Jeremy Murphy for many years now, and not only is he a great friend but a terrific collaborator."
Among the other world class brands and talents that have joined 360bespoke include:
- Vicomte A., Europe's fastest-growing lifestyle brand
- Brand ambassador, model and international style influencer Johannes Huebl
- Author and artistic director of the George V Paris and Four Seasons Beverly Hills Jeff Leatham
- Global spa, skin and beauty brand Cornelia
- World Famous countertenor/ opera star Iestyn Davies
- Robert Konjic, one of fashion's top male models and ambassador to the British Fashion Council
- Hello Gorgeous, lifestyle blog and YouTube channel offering unique fashion and beauty expertise
- Deborah Mitchell, London-based creator of Heaven skincare and beauty products
- Merrell-Williams Designs, Los Angeles' best kept secret in home and commercial design
- Two of Wands, in-demand knit designs favored by celebrities and international clientele
- Salon Fodera, venerated salon inside the St. Regis New York
- Bertil Espegren, proprietor, curator and owner of Bertil Bernhardt Design & Art Gallery in Miami's MIMO district
- Beach Bistro, Zagat's top-rated restaurant in Florida
- Non-profit foundation Empowers Africa
For more detailed biographical information, go to: www.360bespoke.com/client-collection.html
"Joining 360bespoke was an easy call," said Jeff Leatham, who was recently appointed artistic director of The Four Seasons Los Angeles at Beverly Hills in addition to continuing his work at The George V Paris. "I've worked with Jeremy and his partners on several projects at the George V Paris and they are always full of enthusiasm and ideas."
"The partners at 360bespoke not only offer years of media experience but also a keen understanding of marketing, branding and PR and how they intersect," said Huebl, one of the fashion world's most successful models and a regular presence in the front row. "They have built a very smart, sophisticated boutique that I'm excited to be a part of."
The company also announced today the formation of an advisory board that will give the firm feedback on strategy, best practices and operations. Among the members are Cathie Black, former chairwoman of Hearst Magazines; Ken Chandler, former Publisher and Editor of the New York Post and Boston Herald; Vivian Deuschl, president of VDHPR and former Vice President of Global Public Relations for The Ritz-Carlton Company; Anna Carbonell, Vice President for Media for the local chapter of the National Women's Political Caucus and former Vice President of Press and Public Affairs for WNBC-TV New York;Cable Neuhaus, former editor at People, Entertainment Weekly and Huffington Post and current columnist for Portfolio; Henry Plyer, Senior Portfolio Adviser for Merrill Lynch; and Raina Sedhom, Managing Member of the Sedhom Law Group, PLLC. Lori Shook, Director, Business Development, BI Worldwide.
As Vice President of Communications for CBS, Murphy help handle media relations for the television network. He is most recognized as the creator of the company's glossy magazine, Watch!, where he served as Editor in Chief for 10 years, and General Manager since 2015. As the founder of the publication, Murphy defined the magazine as one of the newsstand's most sophisticated titles, infusing its pages with timeless and elegant editorial, from recreations of French impressionist paintings at the Hotel Plaza Athénée Paris to homages to cultural icons like Babe Paley and Christian Dior. During his time as editor, Murphy assembled one of the industry's most envied mastheads, featuring talents like Demarchelier, Ellen Von un Werth, Art Strieber,Kate Betts, Michael Musto and many of the leading writers, editors, photographers and stylists. In addition, he brought cultural coverage to the magazine, creating its Muse section in 2012, which profiled the world's leading artistic talents. In 2014 Murphy launched the magazine's most critically acclaimed marketing campaign with Charlie Siem, the celebrated violin virtuoso who wrote and performed his very first composition for the magazine's interactive platforms. Siem has since signed on as a client of 360bespoke. Before going to CBS, Murphy was a reporter for Mediaweek, where he notched three cover stories in 1 year, and Knight Ridder Newspapers, starting his career as a feature writer and copy editor.