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LONGTIME CBS VETERAN LAUNCHES BOUTIQUE COMMUNICATIONS FIRM
Murphy's new firm, 360bespoke, targets the luxury space.
By Alexandra Steigrad on June 10, 2016
Jeremy Murphy, the former vice president of communications of CBS and creator and editor of CBS Watch magazine, is opening his own boutique media agency called 360bespoke.
The New York-based agency, which will officially open its doors on September 12, will offer public relations, communications, marketing, branding, media training and content development to select clients in the luxury space. This includes fashion, travel, lifestyle and the arts.
Murphy, who spent 10 years at the helm of Watch magazine, said the firm would have a presence in Florida, Washington, D.C., Los Angeles, and eventually, London.
At launch, the firm has a roster of 14 clients, including European lifestyle brand Vicomte-A; violinist and Dior Homme ambassadorCharlie Siem; model Johannes Huebl; celebrity florist and artistic director of the George V Paris hotel Jeff Leatham; opera star Iestyn Davies; spa, skin and beauty brand Cornelia; model and British Fashion Council ambassador Robert Konjic; Deborah Mitchell, a London-based creator of Heaven skin care and beauty products; fashion and brand photographer Ian Derry; LA-based interior decorating firm Merrell-Williams Designs, and model Bertil Espegren, who owns Miami’s Bertil Bernhardt Design & Art Gallery.
“The collection of clients we have is going to open a lot of doors to big brands in the luxury space who want to align with first-class talent,” Murphy told WWD.
Well, at least ,that is the hope.
Murphy, who spent 14 years at CBS, explained that 360bespoke would work to get clients in front of “mainstream press.” He cited Siem as an example of a client who has had success with fashion brands and magazines, alike.
DAILY FRONT ROW - September 13, 2016
June 22, 2016
Former CBS Executive Jeremy Murphy Opens Boutique Media Agency
360bespoke to Offer Public Relations, Marketing, Branding, Unique Content Development and Media Training to Exclusive Collection of Clients Around the World
NEW YORK, June 22, 2016 -- Media executive Jeremy Murphy announced today the debut of 360bespoke (www.360bespoke.com), a boutique agency that will offer public relations, communications, marketing, branding, unique content development and interactive/ social media strategies to select clients in the luxury space. The former vice president of communications of CBS and creator and editor of Watch! magazine has opened the New York-based firm at 745 Fifth Avenue.
360bespoke, which Murphy has founded, will draw on more than 20 years of experience in media, publishing and communications. Presenting a 360 perspective, the company will focus its experience in travel, fashion, beauty, lifestyle and the arts on exclusive brands and international talents and icons. Murphy will serve as the agency's President and Chief Executive Officer.
"In today's media climate whoever screams the loudest gets the most attention," said Murphy. "We want to reverse that paradigm and offer our clients meaningful, well-thought out service and campaigns that filter out the noise. 360bespoke is going to be a very sophisticated, curated agency with a first class collection of brands and talents that represent only the best. Many of our clients are friends and colleagues I've had for many years, and it's a privilege to work with them in this new capacity."
"I'm incredibly pleased to be a part of 360bespoke and look forward to this new venture," said Charlie Siem, the internationally-known violinist and face of brands like Dior, Giorgio Armani and Dunhill who has signed on as a client. "I've known Jeremy Murphy for many years now, and not only is he a great friend but a terrific collaborator."
Among the other world class brands and talents that have joined 360bespoke include:
- Vicomte A., Europe's fastest-growing lifestyle brand
- Author and artistic director of the George V Paris and Four Seasons Beverly Hills Jeff Leatham
- Global spa, skin and beauty brand Cornelia
- World Famous countertenor/ opera star Iestyn Davies
- Hello Gorgeous, lifestyle blog and YouTube channel offering unique fashion and beauty expertise
- Deborah Mitchell, London-based creator of Heaven skincare and beauty products
- Two of Wands, in-demand knit designs favored by celebrities and international clientele
- Salon Fodera, venerated salon inside the St. Regis New York
- Bertil Espegren, proprietor, curator and owner of Bertil Bernhardt Design & Art Gallery in Miami's MIMO district
For more detailed biographical information, go to: www.360bespoke.com/client-collection.html
"Joining 360bespoke was an easy call," said Jeff Leatham, who was recently appointed artistic director of The Four Seasons Los Angeles at Beverly Hills in addition to continuing his work at The George V Paris. "I've worked with Jeremy and his partners on several projects at the George V Paris and they are always full of enthusiasm and ideas."
The company also announced today the formation of an advisory board that will give the firm feedback on strategy, best practices and operations. Among the members are Cathie Black, former chairwoman of Hearst Magazines; Ken Chandler, former Publisher and Editor of the New York Post and Boston Herald; Vivian Deuschl, president of VDHPR and former Vice President of Global Public Relations for The Ritz-Carlton Company; Anna Carbonell, Vice President for Media for the local chapter of the National Women's Political Caucus and former Vice President of Press and Public Affairs for WNBC-TV New York;Cable Neuhaus, former editor at People, Entertainment Weekly and Huffington Post and current columnist for Portfolio; Henry Plyer, Senior Portfolio Adviser for Merrill Lynch; and Raina Sedhom, Managing Member of the Sedhom Law Group, PLLC. Lori Shook, Director, Business Development, BI Worldwide.
As Vice President of Communications for CBS, Murphy help handle media relations for the television network. He is most recognized as the creator of the company's glossy magazine, Watch!, where he served as Editor in Chief for 10 years, and General Manager since 2015. As the founder of the publication, Murphy defined the magazine as one of the newsstand's most sophisticated titles, infusing its pages with timeless and elegant editorial, from recreations of French impressionist paintings at the Hotel Plaza Athénée Paris to homages to cultural icons like Babe Paley and Christian Dior. During his time as editor, Murphy assembled one of the industry's most envied mastheads, featuring talents like Demarchelier, Ellen Von un Werth, Art Strieber,Kate Betts, Michael Musto and many of the leading writers, editors, photographers and stylists. In addition, he brought cultural coverage to the magazine, creating its Muse section in 2012, which profiled the world's leading artistic talents. In 2014 Murphy launched the magazine's most critically acclaimed marketing campaign with Charlie Siem, the celebrated violin virtuoso who wrote and performed his very first composition for the magazine's interactive platforms. Siem has since signed on as a client of 360bespoke. Before going to CBS, Murphy was a reporter for Mediaweek, where he notched three cover stories in 1 year, and Knight Ridder Newspapers, starting his career as a feature writer and copy editor.